Many factors go into what makes for the best car-buying experience. While you may have an idea of the make and model you're interested in, the dealership itself can also influence your decision.
Finding a car that has high consumer satisfaction, both on and off the road, is one of the smart money moves to make if you own a car
J.D. Power's 2025 U.S. Customer Service Index Study found that some dealers
performed better than others, ranking them on a 1,000-point scale.
Before purchasing your next new car, consider these top-ranked mass-market car brands and segments, which are based on factors such as customer satisfaction with maintenance, car-buying experiences, and trust.
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Volkswagen
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Rank score: 832
Volkswagen may be best known for the iconic Beetle, but today it offers a line of highly competitive, energy-efficient, and power-packed drivetrains that are certainly competitive among brands.
The brand believes in building custom loyalty and does that by providing personalized, high-quality interactions with customers. In short, Volkswagen looks beyond selling you a car, and instead looks to create a loyal customer for life.
Kia
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Rank score: 841
Kia's lineup of cars that are affordable and yet perform. The company, which is the oldest manufacturer of motor vehicles in Korea, is noted for the Kia Sorento and Kia Telluride, both of which are thought of as energy-efficient and quality-built vehicles.
As for customer service, the brand has received recognition from J.D. Power and Consumer Reports for the dependability of its vehicles and for its ability to provide customers with reliable service.
Toyota
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Rank score: 847
Toyota's reputation continues to be built around its development of long-lasting and reliable vehicles. Whether buying a car, truck, or SUV from the brand, customers can expect a vehicle that tends to hold its value long term.
The brand is recognized for its customer-centric ethos, which helps to contribute to its high ranking on this list.
Mazda
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Rank score: 865
Mazda vehicles — including the CX-30, Miata, and Mazda3 — are among some of the most popular brands in the world, despite the manufacturer's small-scale production. The company is known for launching innovative technology that enhances the driving experience.
Customers also benefit from the high level of reliability of these vehicles. Though they are built to perform with advanced technology, the company is dedicated to quality.
Chevrolet
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Rank score: 873
Chevrolet is one of the most recognized vehicle makers, thanks to staples like the Traverse, Corvette, and Trailblazer. The manufacturer has a reputation for introducing advanced tech, including vehicle electrification and safety features.
It has one of the highest loyalty levels among manufacturers. Consumers know the brand as reliable, beautiful, and a go-to choice when they want reliability. The brand builds loyalty through innovation, dealership-focused convenient service, and personalized support.
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Dodge
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Rank score: 876
Consumers say that Dodge is a great company when it comes to both what's under the hood and its customer service. From the Charger's sporty feel to the Dart's fuel-efficient design, Dodge offers something for almost everyone.
As such, the company has become known for its performance and ability to meet customer needs. The manufacturer is also known for its innovative technology, including infotainment and driving assistance features.
Nissan
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Rank score: 877
Nissan is another top performer in customer satisfaction. With vehicles such as the Altima and Sentra, this brand has a reputation for long-term reliability and competitive pricing.
Nissan designs vehicles and meets demand with a customer-first perspective. The company's management of the sales process and negotiation on dealership lots make it a trusted and reliable brand.
MINI
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Rank score: 879
MINI has a reputation for being a fun brand to drive, and that's easy to see thanks to the performance design with excellent handling. The cars are meant to create a connection between the driver's personality and the need for reliable transportation.
It looks like customer satisfaction is high with this brand as a result, and many drivers tout the vehicles for their reliability.
Honda
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Rank score: 879
Honda has the ability to conjure up thoughts of affordability and reliability, whether you're talking about their well-built engines or their fuel-efficient designs. With options like the Pilot and Passport, these vehicles are some fun choices to drive.
Good customer service means providing exceptional satisfaction across the brand experience, and that's something Honda customers say that the company has done.
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Subaru
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Rank score: 886
If you're looking to save on car insurance, you may want to look for Subaru vehicles, which are noted for their reliability and fun drive. You may also find that all of the added tech makes them ideal for being safe vehicles.
Subaru often says it is sharing its "love" for customers, the planet, and dogs through its innovative designs. As the leader in mass-market cars, Subaru's customer service and dealership experience rank the highest in this survey.
Bottom line
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When you're looking for ways to trim your budget, learning about a dealership or manufacturer's reputation can be helpful, especially if you plan to return to them when it comes time to have your new vehicle serviced.
After you've decided where you want to shop, make sure you're looking at the other things that can impact your bottom line, especially when you're shopping around for a new insurance company.
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