We all know we're supposed to eat three well-balanced, healthy meals a day, but who has that kind of time without dining out at restaurants? Fast casual chains are supposed to fill that niche of providing affordable meals while saving customers time on cooking at home, and the keyword these days is "affordable".
Some restaurant chains have gotten out of their lane and are pricing themselves right out of their own value proposition. Consumers want to go out to eat more, but salaries haven't kept pace with cost-of-living increases.
See which fast casual dining chains promised a step up from fast food without the sit-down bill, but where the math no longer holds.
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Panera Bread
Last year, Panera moved away from its longtime fresh-dough model and switched to more par-baked bread. Its prices didn't go down, though, and a simple grilled cheese costs $7.79. That's a significant price for a relatively simple menu item.
Customers once viewed Panera as a fresher alternative to traditional fast food, but changes to its preparation model may make its higher prices harder for some diners to justify.
Waffle House
It used to be a cheap 24-hour breakfast oasis, but the Waffle House of today has prices rising so fast that customers are getting sticker shock. An All-Star Special costs $12.60 now, but even just three years ago it was priced at $10.25. In 2018 it was a mere $7.50.
A simple cup of coffee costs nearly $3 now, which is on par with what Starbucks charges.
IHOP
Between 2020 and 2025, IHOP increased prices an average of 82%, which was the highest in a FinanceBuzz 2025 study of fast casual chain restaurant pricing.
Their newest offerings in 2026 have leaned into increased pricing, too, expecting customers to pay $11.49 for two pancakes. Sure, they're drizzled with hazelnut, chocolate, pistachios, and mousse, but it's still just two pancakes.
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Buffalo Wild Wings
Buffalo wings rose to popularity by being inexpensive. 20 years ago, you could go out for "10¢ wing night," so it's a struggle to see Buffalo Wild Wings charging $11.49 for just six pieces of chicken now. Back in 2010, the same order of six wings from BWW cost $5.99, which was in line with non-wing night pricing at other restaurants.
Sweetgreen
How much should a salad cost? For many consumers, $20 seems to be too much. Sweetgreen has some creative salad dishes, but even with pricing closer to the $15 range, it can still be difficult for customers to justify that price for a bowl of leafy greens.
Chipotle
The go-to spot for a huge burrito at a low price used to be Chipotle, but the prices keep going up, and the burritos are getting smaller, according to customers. A receipt from 2015 shows the price of a chicken burrito was $6.50, and now it costs $9.50. Adding guacamole used to be $1.95, but that is now up to $2.95.
What really has some customers incensed is a statement from CEO Scott Boatwright on the Feb. 3 earnings call. "We learned that 60% of our core users are over $100,000 a year in average household income," Boatwright said. "That gives us confidence that we can lean into that group in a more meaningful way." Some interpreted the comments as validation for continuing to raise prices, although Chipotle disputes that interpretation.
CAVA
CAVA's bowls have become an increasingly expensive option for diners looking for an affordable lunch. $15 to $20 can be difficult for some diners to justify, especially if the portion size still leaves them hungry. For that price, customers may expect a generous portion, but some diners have complained on social media about bowls that appear underfilled.
Noodles & Company
In 2025, Noodles & Company closed 42 stores. This year, another 30 are planned to close. Some customers have criticized the chain's prices. Even a plain bowl of buttered noodles costs upward of $7.35, and some customers say the portions are shrinking while prices are rising.
Bottom line
Casual food chains need to hit the sweet spot of affordability and convenience to offer a compelling alternative to cooking at home for middle-income earners.
Workers want to order lunch, and families want to have a night out with the kids, but the rising cost of living has households tackling high grocery costs, leaving less room in their budgets for dining out frequently.
These days, a $15-plus lunch just isn't worth it for many consumers who have had to cut back on their restaurant budgets.
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