January is a smart time to refresh your home, wardrobe, and pantry without blowing your budget. Target's newest arrivals focus on comfort, practicality, and small upgrades that make everyday life easier, which is exactly the kind of purchases that matter when you're watching spending but still want quality.
From cozy winter wear to affordable pantry staples and thoughtful home decor, these new items balance usefulness with style and allow you to stretch your Target budget.
Editor's note: Prices and availability are subject to change and may vary by location.
Get a protection plan on all your appliances
Did you know if your air conditioner stops working, your homeowner’s insurance won’t cover it? Same with plumbing, electrical issues, appliances, and more.
Whether or not you’re a new homeowner, a home warranty from Choice Home Warranty could pick up the slack where insurance falls short and protect you against surprise expenses. If a covered system in your home breaks, you can call their hotline 24/7 to get it repaired.
For a limited time, you can get your first month free with a Single Payment home warranty plan.
Hearth & Hand Braided Grass Storage Basket
Price: $39.99
Storage that doubles as décor is always a win. This braided grass basket works well for blankets, magazines, or even laundry, adding texture to any room. Plus, it's the perfect dupe of Pottery Barnes Beachcomber Handwoven Tote Baskets, and over $100 cheaper.
Women's Active Comfort French Terry Henley Sweatshirt
Price: $35
This soft French terry Henley is designed for layering, lounging, and light errands, making it a useful winter staple. Comparable relaxed polo sweater at GAP runs around $60 — and it's not even as cute — making Target's version a stellar deal.
Hearth & Hand Foundational Mini Bowls
Price: $3.99
At under $4, these 8-05-ounce mini bowls are an easy upgrade for daily meals. They're ideal for sauces, snacks, or prep work and stack neatly in cabinets. And, despite being a new item, these bowls already have a 5-star rating on Target's website.
Owala Candy Coated Stainless Steel FreeSip Water Bottle
Price: $29.99
Staying hydrated is a common New Year's goal, and this popular 24-ounce Owala bottle makes it easier. The dual-sip lid allows for sipping or swigging, and the stainless steel design keeps drinks cold for hours.
Hearth & Hand Fluted Glass Storage Canister with Wood Lid
Price: $19.99
This elegant canister would be good for storing coffee, flour, or snacks on the counter. The fluted glass feels upscale, while the wood lid adds warmth that fits farmhouse or modern kitchens alike. Similar canisters from upscale brands like Williams Sonoma can be nearly $50.
Square Floral Bloom with Scallop Flange Throw Pillow
Price: $30
This decorative pillow adds color and texture without overwhelming a space. The scalloped flange detail gives it a boutique feel, perfect for refreshing a sofa or guest bed. Similar to Pottery Barn's Greenwood Percale sham, but at less than half the price.
Women's Emily Valentine Hearts Scuff Slipper
Price: $15
Cozy slippers are a winter essential, and this pair offers comfort without the high price tag. The soft lining keeps feet warm, while the heart pattern adds charm without looking childish. Department store slippers like JCPenney's can cost as much as $35, making Target's version the right choice for a budget.
Threshold Hydrangea Arrangement Cream
Price: $30
Artificial florals have come a long way, and this hydrangea arrangement looks surprisingly realistic. It's a low-maintenance way to brighten a room without worrying about watering or wilting. Target reviewers say it's a pretty arrangement and flowers don't look fake, making it perfect for any home this January.
Barebells Wild Strawberry Protein Soda
Price: $2.99
This lightly sparkling soda offers a sweet treat with fewer calories than traditional soft drinks. It's a good option for anyone trying to cut back on sugar and add more protein to their diet without giving up flavor.
Get a protection plan on all your appliances
Did you know if your air conditioner stops working, your homeowner’s insurance won’t cover it? Same with plumbing, electrical issues, appliances, and more.
Whether or not you’re a new homeowner, a home warranty from Choice Home Warranty could pick up the slack where insurance falls short and protect you against surprise expenses. If a covered system in your home breaks, you can call their hotline 24/7 to get it repaired.
For a limited time, you can get your first month free with a Single Payment home warranty plan.
Good & Gather Cavatappi Pasta
Price: $2.69
This spiral-shaped pasta holds sauce well and works for everything from baked dishes to simple weeknight meals. Other Target cavatappi options can cost nearly $5 for a box, making Good & Gather the better option.
Starbucks Refreshers Strawberry Acai Concentrate
Price: $11.19 (on sale from $13.99)
Going to Starbucks daily can add up, but this 32-ounce Starbucks-at-home concentrate can help cut the cost. A single refresher at Starbucks often costs over $4, and this concentrate has 5 servings in it for only $11.
All in Motion Quilted Puffer Glove
Price: $22
These lightweight gloves provide warmth without bulk, making them practical for winter walks or errands. The quilted design looks sporty yet polished, and similar to Lululemon's puffer gloves, but at a fraction of the price.
Threshold Floral Waffle Bath Robe
Price: $40
A comfortable robe can make mornings and evenings feel more relaxing. This waffle-textured robe is breathable yet cozy, with an adorable floral pattern. Luxury waffle robes can cost nearly $150, making Target the budget-friendly place to shop this January.
Threshold Fish Still Life Wall Art
Price: $25
This subtle fish still life adds character to any room without being overly bold. It works well in kitchens, hallways, or guest rooms and pairs easily with neutral decor. Shoppers are loving this item and giving it five star reviews. One reviewer said, "The cutest picture ever! I like how sturdy the frame is also."
Bottom line
Target's January rollout proves that small, thoughtful purchases can refresh your home and routines without straining your finances. Mixing a few practical staples with affordable treats is a smart way to start the year feeling organized and comfortable.
To save even more on everyday essentials, consider pairing these Target finds with the Target app to help you save more on everyday essentials, ensuring your budget stretches further all year long.
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