Ulta Beauty is About to Undergo a Major Change

Two of your favorite stores are about to become one. Ulta will carry select Bath & Body Works products starting July 12, and now you won't necessarily have to take an extra trip to the mall just to stock up on your favorite fragrances.

While Ulta Beauty is known as the destination for high-end beauty buys from pricey upscale brands like Chanel and Dior, now you can keep more cash in your wallet when you shop this store. The carefully curated line of select Bath & Body Works products is a more affordable option that you already adore.

What do shoppers need to know about the refreshing retail move? Keep reading for more details on this welcome collab.

Why Ulta Beauty?

Bath & Body Works operates more than 1,900 stand-alone stores in the U.S. and Canada, along with 500-plus additional locations worldwide. With roughly 2,500 places for customers to nab the beloved body care products, why add products to Ulta right now?

The answer is simple — offer more options to Ulta Beauty's fan base while making it easier for Bath & Body Works shoppers to find their favorite products.

According to Bath & Body Works chief commercial officer, Maly Bernstein, "We're continuing to expand our reach by bringing the best of Bath & Body Works to fragrance fans at Ulta Beauty." Bernstein continued, "This strategic partnership introduces our brand to new, highly engaged consumers who love to discover and explore, with a curated selection of thoughtfully crafted scents that showcase our fragrance leadership and expertise."

Ulta Beauty's chief merchandising and digital officer, Lauren Brindley, added, "Through this strategic partnership, we are bringing Ulta Beauty guests greater access to Bath & Body Works' most-loved products, with a portion of the assortment exclusive to Ulta Beauty."

Will every Ulta Beauty location carry Bath & Body Works products?

No, not every Ulta store in the U.S. will carry Bath & Body Works products. As of July 12, 2026, only 600 retailers will sell the body care and fragrance items. That's less than half of Ulta Beauty's 1,500-plus locations.

In a statement to Retail Dive, a Bath & Body Works spokesperson explained the company's rationale for choosing specific sites: "We worked with Ulta Beauty to select 600+ of their highest performing stores."

What Bath & Body Works beauty and fragrance items are available at Ulta Beauty?

Sadly, you won't be able to get the full lineup at Ulta Beauty right now. But you can nab some fan favorites, including a few Ulta-only exclusives.

Bath & Body Works' beloved Juniper Breeze fine fragrance mist and ultimate hydration body cream are back for a limited time and only in Ulta stores. The classic scent features notes of juniper leaves, green apple, dewy musk, and fresh woods.

Other exclusive items available starting July 12 include the Mini Fine Fragrance Mist Set (Japanese Cherry Blossom, In the Stars, Warm Vanilla Suga, Butterfly, and Champagne Toast) and White Barn Neutrals three-wick candle collection (including Sweet Orange and Agave, Pistachio Milk and Honey, and Mahogany Coconut scents).

Ulta's chief merchandising and digital officer also revealed, "This launch expands our assortment into incremental categories our guests are excited to discover and reinforces Ulta Beauty as a destination for accessible, elevated beauty and self-care experiences."

Keep in mind, these are just the limited-time Ulta Beauty exclusives. The retailer could carry other scent lines and products from Bath & Body Works.

Are the prices the same?

Neither Ulta Beauty nor Bath & Body Works has specifically addressed pricing. Based on the few items Ulta has currently listed on the company's website as coming soon, the prices will remain the same.

Can shoppers find Bath & Body Works products in other stores?

Obviously, you can still buy Bath & Body Works products in the company's stores. But Ulta isn't the only retailer to collab with the brand. Or rather, e-tailer. Shoppers can also find select body care, hand soap, gift sets, and home fragrances on Amazon.

Can you buy Bath & Body Works products on Ulta Beauty's website?

Don't want to waste gas money on a trip to the store? No problem. The Ulta-Bath & Body Works partnership extends beyond the 600+ brick-and-mortar locations.

Fans of the brand can also score the limited lineup on Ulta Beauty's website. Online options currently include Bath & Body Works' Ultimate Hydration Body Cream, Nourishing Body Wash, Eau de Parfum, Fine Fragrance Mist, Gift Sets (each set includes Body Wash, Fine Fragrance Mist, Body Lotion, and Hand Cream), Gentle Foaming Hand Soap, and 3-Wick Candles.

Bottom line

Even though this retail partnership starts in July, Bath & Body Works hasn't released plans to shutter any of its stand-alone locations. So if Ulta Beauty doesn't have what you're looking for, Bath & Body Works company stores are still the destination for the brand's full range of products.

How can you make the most (financially speaking) from your next Bath & Body Works or Ulta shopping trip? Here's an easy-to-follow tip: Use the best cash back credit cards to stack your savings and earn points or rewards on eligible beauty buys.

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