15 Costco Kirkland Brand Grocery Deals Better Than Name Brand To Try This January

Grocery costs are on the rise. According to the U.S. Department of Agriculture, food prices are projected to rise by 2.7% in 2026. And that means you're searching for creative ways to stay on budget this January.

We've got you covered with one of the best Costco shopping hacks of the new year. Instead of wasting money on a fancy label, swap brand-name groceries for the warehouse club's private label Kirkland Signature line.

Not sure which generics deserve a spot in your cart? From a sophisticated salmon entree to cozy, comforting tortilla soup, here are our 15 favorites.

Editor's note: Prices and availability are subject to change and may vary by location.

Price: $16.99

You don't have to brave cold weather to catch the latest feature film. Stay home for a movie night in and microwave a bag of this buttery popcorn.

Snag 44 bags (3.3-ounce size) for $16.99 right now. A six-count from Pop Secret costs $3.89. In a price-per-pack comparison, Kirkland wins at 39 cents versus 65 cents.

Price: $14.99

Satisfy your sweet tooth and snag this seasonal selection while you can. The decadent dessert has a rich, creamy texture and intensely indulgent flavor that Costco Redditors call "Phenomenal," "So good," and "Luscious."

Price: $24.99

Coffee may seem like a luxury you can't afford right now. But you can score three pounds of this whole-bean, medium roast for $24.99 (52 cents per ounce). A 12-ounce bag of Starbucks Pike Place Medium Roast Whole Bean Coffee costs $11.49 (96 cents per ounce) at Target.

Price: $22.99

Treat yourself to something sweet. Instead of wasting money on tiny individual packs, nab this 3.4-pound container of Kirkland's milk chocolate-covered raisins.

What do Costco customers think about this generic? One online reviewer raved, "Absolutely superior in every way to Raisinets!"

Price: $12.59

Pack a snack for a mid-winter road trip or toss a few of these budget-friendly bars into your tote. The chewy chocolatey treat is made from whole rolled oats and doesn't contain artificial colors or flavors.

Get major savings on this bulk buy. Compare $12.59 for 64 from the generic store brand to $7.59 for 30 from Quaker.

Price: $9.99

Organic doesn't have to equal expensive, and this almond butter proves it. The 27-ounce container of rich, creamy spread is a steal for under $10. In comparison, Whole Foods Market sells 16 ounces of Justin's Classic All-Natural Almond Butter for $13.29.

Price: $12.99

Make breakfast sweeter. Kirkland's organic maple syrup pairs perfectly with pancakes, waffles, or French toast. You can even use the golden gourmet goody in marinades, drizzle it over ice cream, or blend it into baked beans.

Price: $10.59

Keep your New Year's resolution to eat healthier.

Kirkland's massive 5.5-pound bag of stir-fry veggies includes broccoli, sugar snap peas, green beans, orange carrots, yellow carrots, mushrooms, red bell peppers, water chestnuts, and onions. Simply add tofu, grilled veggies, or lean fish to make a nutritious meal.

Price: $26.69

Your family will think you ordered from a fancy fish restaurant. Don't worry, we won't spill your secret. The six-pack of boneless, skinless fillets is a bargain compared to what you could pay for takeout. For reference, a single blackened salmon entree costs over $29 at Mitchell's Fish Market.

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Price: $9.99

No dairy? No problem. This organic unsweetened almond beverage is an affordable alternative.

Shoppers praise this six-count (32-ounce containers) generic bulk buy. Costco customer Brandon gushed, "This almond milk is fantastic. It has a smooth, clean consistency and a pleasant vanilla flavor."

Price: $10.49

Whip up a warm, cozy, comforting meal without wasting money or time. This two-pack of chicken tortilla soup has everything you need. Instead of spending the day in your kitchen chopping and dicing, simply pour the ready-to-heat-and-eat blend into a saucepan and simmer.

Price: $8.99

Pack your pantry with this shelf-stable organic item. The eight-pack of 14.5-ounce cans is perfect for making a quick pasta sauce, salsa, chili, or soup.

A single can from Whole Foods Market's 365 brand costs $2.09. At that price, you would pay over $16 for the Kirkland generic.

Price: $7.99

You'll find this Kirkland deal in Costco's bakery section. If you're on the fence about this generic, take it from Redditor ludog1bark, "It's incredible! Easily my favorite store-bought garlic bread…Don't sleep on this one, two baguette loaves for $7.99."

Price: $6.99

Season everything from grilled chicken to popcorn with this "bagel-less" blend. The sesame seed, salt, garlic, onion, and poppy seed mix has a flavor your whole family will savor.

Don't worry about restocking this pantry pick right away. You'll get a whopping 17.8 ounces in each bottle.

Price: $5.89

Save on this 2.12-pound tub of hummus. For $5.89, the 34-ounce container is a bargain. Target sells 10 ounces of Sabra's brand-name version for $4.29. Both chickpea spreads have a rich, creamy texture and a savory flavor, but you'll pay 26 cents less per ounce for the Kirkland generic.

Costco's Kirkland Signature line features deals on dupes of your favorite brands. Whether you're searching for a sweet snack or packing the pantry with staples, these bargains make it easy to save money on groceries without sacrificing quality for cost.

Are you looking for more ways to cut costs in the new year? Along with choosing generics over name brands, take advantage of Costco's bulk buys. In a price-per-piece comparison, larger quantities often equal greater savings over smaller sizes.