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7 Luxury Items Costco Surprisingly Sells Out Of

You won't believe the price tag of these top-quality products.

Costco sign
Updated Dec. 16, 2025
Fact check checkmark icon Fact checked

Costco is often viewed as a place for middle America to get deals on bulk items, but those who unlock the true value of a Costco membership also seek out deals on all kinds of luxury goods.

These items come in and out of the warehouse quickly, and although they are not low-price bargains, they are often exclusive deals that spark the interest of high earners.

See what luxury products the retail giant has trouble keeping in stock due to demand from high-spender members.

Editor's note: Prices and availability are subject to change and may vary by location.

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Dom Perignon Champagne

Courtesy of nuvomagazine.com Champagne bottle

Price: $240

Dom Perignon is the leading name in expensive luxury champagne, but Costco customers can get it at a significant discount. A bottle of the good stuff generally retails for around $400, which is why (according to Costco leadership) they are able to sell more than any other retailer.

Shopping pro tip: This month's best deals

Syda Productions/Adobe paying money at store cash register

January is here, bringing fresh starts, clean slates, and a renewed focus on routines. As the new year kicks off, so do savings, making it the perfect time to reset your space and budget with smart seasonal buys. Look for deals on:

  • Fitness gear, wellness products, and activewear
  • Home organization essentials
  • Cold-weather basics, like coats, boots, and cozy layers
  • For grocery savings, look for seasonal produce, including citrus fruits, leafy greens, and root vegetables

With post-holiday markdowns and a shift toward fresh priorities, January is a great time to shop smart, stock up, and set the tone for a well-prepped year ahead.

Engagement rings

Manutsawee/Adobe brilliant pink diamond ring

Price: Variable by size and cut

Thinking about popping the question probably doesn't go hand in hand with thinking about Costco's signature Kirkland brand, but members can buy up to a 10-carat diamond ring along with a $1.50 hotdog.

In addition to regular diamonds, they also have yellow and pink options, which bump the price up accordingly. The most expensive ring features a 1.54 ct. pink diamond selling for $319,999.99.

Rolex watches

Courtesy of Costco rolex watches

Price: variable

A Rolex isn't just a watch; it's a status symbol. The manufacturer-suggested retail pricing ranges from $5,500 to $75,000.

Costco won't even show their own prices to non-members, but we were able to confirm the price for one model, the Rolex Datejust Stainless Steel Men's Automatic Watch, is $13,499.99.

It's notoriously difficult to purchase the luxury watch brand and often requires going on a waiting list that can be anywhere from months to years long.

Costco eliminates that process so members can walk in and buy a Rolex, assuming they are in stock. This dynamic causes them to sell out very quickly when they are available. Of course, not every Costco has them, and availability varies.

Televisions

Jammy Jean/Adobe costco warehouse tv department

Price: Variable based on size and brand

If you're looking for a high-end TV, Costco is a great place to get a deal — but if you're looking solely for an inexpensive option, it may not be your first choice.

According to Costco leadership, they don't want to sell you a $500 set for $250 and would prefer to sell a $1,000 television for $500 instead. Brands like Samsung and LG are the focus, but there are a few smaller TVs available for under $250.

Gold bars

kenwnj/Adobe one ounce gold bars

Price: $2,700 per ounce

According to Costco leadership, they sell between $100 million and $200 million in gold bars each month. Yes, each month. This likely has some economic influence, as investing in gold is a common reaction to a falling stock market.

Usually, this is done through the stock market, but rising direct purchases of physical gold could indicate a lack of confidence in the overall market stability by consumers.

Quick tips: How to prepare for economic uncertainty

Brianjackson/Adobe piggy bank savings

Uncertain times call for a review of expenses that goes beyond simple cost-cutting. Here are some steps for you to consider:

During challenging economic periods, try to focus on what you can control. And remember that financial resilience isn't built overnight.

Luxury cars

medvedsky_kz/Adobe porsche 911 carrera turbo

Price: Variable

According to Costco's chairperson, the company partners with local car dealerships which is why many shoppers will see a vehicle on the sales floor at some point. A Costco in Seattle partnered with a Porsche dealer, and within a week, they were sold out.

These cars aren't actually purchased through Costco, but instead, it is a middleman position where the store connects customers to a local dealership that offers lower than usual rates to Costco members.

Many customers who have used the program aren't necessarily looking for luxury cars but want to avoid the haggling process. One Redditor explains, "I've had poor experiences in the past communicating with dealers via text and email. Using Costco auto it was super straightforward, no BS add-ons, and a solid discount off MSRP."

Wagyu steaks

Courtesy of Costco Wagu Beef

Price: $156.66 per lb.

Japanese Wagyu beef is alleged to be the best steak in the world, and it can be found at Costco with the highest grading (A5).

The Wagyu beef is supposed to be juicier and richer in flavor because of a higher intramuscular fat cell count, which creates a highly desirable marbling.

The coveted premium protein has varying availability, so when it does come into stock, it moves very quickly — and customers can sometimes have a long wait for it to return.

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Bottom line

Eduardo Barraza/Adobe exterior view of a costco wholesale store

Costco may be known for bulk sizes at reasonable prices, but it also offers some extremely high-end luxury options for the affluent — after all, everybody likes a good deal.

Their strategy seems to be working, though, because for the month of January they reported net sales of $19.51 billion. That's an increase from the same time frame last year of 9.2%.

If you're looking to make a major Costco purchase but are still on a budget, then it may be worth pairing it with a credit card that will earn top rewards or cash back, so your shopping can do double duty.

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