/images/2023/09/14/woman_using_laptop.jpg)
/images/2019/12/06/smart_strategies_to_save_money_on_car_insurance.jpg)
:format(webp)/images/2025/12/12/barbara-corcoran.jpg)
/authors/chris-lewis-headshot.jpg)
/authors/laura_hohenstein_headshot.jpg)
Add Us On Google
Barbara Corcoran's approach to money challenges one of the most common personal finance beliefs, and she's not shy about it. The real estate mogul and Shark Tank star has a philosophy that immediately puts her at odds with traditional advice, and most financial experts would never endorse it.
Once you hear it, you'll understand why it's so divisive. It poses the question: Is wealth building about accumulating savings or putting money into motion? Here's a breakdown of her controversial strategy and who it works for.
Set up direct deposit - pocket $400
Set up an eligible direct deposit with SoFi Checking and Savings and you could pocket a bonus of up to $400. Make the switch, set up direct deposit, earn the bonus. It basically takes no extra work at all other than following these steps.
Why people are switching: This account earns up to an insane 4.00% APY1 <p>Earn up to 4.00% Annual Percentage Yield (APY) on one SoFi Savings account with a 0.90% APY Boost (added to the 3.10% APY as of 5/28/26) for up to 6 months. Open your first SoFi Checking and Savings account and receive eligible direct deposits OR qualifying deposits of $5,000 every 31 days by 12/31/26. Rates are variable, subject to change. Terms apply at <a href="https://www.sofi.com/banking/#4">sofi.com/banking#4</a>. SoFi Bank, N.A. Member FDIC.</p> on savings for up to six months (3.10% APY standard + 0.90% APY boost) on top of that $50 or $400 bonus.2 <p>New and existing Checking and Savings members who have not previously enrolled in Direct Deposit with SoFi are eligible to earn a cash bonus of either $50 (with at least $1,000 total Eligible Direct Deposits received within 25 calendar days of your first Eligible Direct Deposit of $1 or more) OR $400 (with at least $5,000 total Eligible Direct Deposits received within 25 calendar days of your first Eligible Direct Deposit of $1 or more). Cash bonus amount will be based on the total amount of Eligible Direct Deposit received within 25 calendar days of your first Eligible Direct Deposit of $1 or more. If you have satisfied the Eligible Direct Deposit requirements but have not received a cash bonus in your Checking account, please contact us at 855-456-7634 with the details of your Eligible Direct Deposit. Direct Deposit Promotion begins on 5/15/2026 and will be available through 12/31/26. See full bonus and annual percentage yield (APY) terms at <a href="https://www.sofi.com/banking/checking-offer/">sofi.com/banking/checking-offer/</a></p> That's way better than the measly 0.38% APY (as of 06/15/26)3 <p>Based on <a href="https://www.fdic.gov/national-rates-and-rate-caps">this</a> FDIC data, as of 6/15/26.</p> national average savings accounts offer.
No monthly fees and no surprises. Open your account and earn up to a $400 bonus
Barbara Corcoran says she's never saved a dime
In a candid interview with CNBC, Corcoran stated plainly: "I'm just not a believer in saving money. I've never saved a dime my whole life." She traces the mindset back to her mother, who raised 10 children on a tight budget.
For Corcoran, saving, in the conventional sense of accumulating cash, represents stagnation. In her view, capital only grows when it is actively deployed into things that create more value.
The philosophy behind "money makes money"
Corcoran has been consistent about her core belief: "I think the carefree attitude of believing that money makes money, if you're willing to share it and spend it, really works."
Her strategy centers on tangible assets, such as real estate, small businesses, and consumer products with real-world value, rather than speculative ventures or complex financial instruments. Money sitting still, in her view, is money losing its potential.
Why her track record is hard to dismiss
Corcoran's $50,000 investment in The Comfy, a wearable blanket company, generated returns of nearly $468 million in three years. In real estate, she targets deals where rental income covers the mortgage within the first year.
By her own admission, 90% of her Shark Tank investments have lost money. But the wins have been large enough to more than compensate. That's the calculus she's operating on, and it's worked.
Resolve $10,000 or more of your debt
National Debt Relief could help you resolve your credit card debt with an affordable plan that works for you. Just tell them your situation, then find out your debt relief options.4 <p>Please note that all calls with the company may be recorded or monitored for quality assurance and training purposes. Clients who are able to stay with the program and get all their debt settled realize approximate savings of 45% before fees, or 20% including our fees, over 24 to 48 months. All claims are based on enrolled debts. Not all debts are eligible for enrollment. Not all clients complete our program for various reasons, including their ability to save sufficient funds. Estimates based on prior results, which will vary based on specific circumstances. We do not guarantee that your debts will be lowered by a specific amount or percentage or that you will be debt-free within a specific period of time. We do not assume consumer debt, make monthly payments to creditors or provide tax, bankruptcy, accounting or legal advice or credit repair services. Not available in all states. Please contact a tax professional to discuss tax consequences of settlement. Please consult with a bankruptcy attorney for more information on bankruptcy. Depending on your state, we may be available to recommend a local tax professional and/or bankruptcy attorney. Read and understand all program materials prior to enrollment, including potential adverse impact on credit rating. "Debt-Free" applies only to enrolled credit cards, personal loans, and medical bills. Not mortgages, car loans, or other debts. Results vary.</p>
Sign up for a free debt assessment here.
How Corcoran's strategy contrasts with Dave Ramsey's system
If Corcoran represents one end of the personal finance spectrum, Dave Ramsey sits firmly at the other. The radio host and bestselling author has spent decades preaching a savings-first gospel, and his well-known "7 Baby Steps" reflect that.
They prioritize emergency savings, debt elimination, and structured investing before wealth building begins in earnest. The system starts with a $1,000 emergency fund, then focuses on eliminating debt before scaling up savings and investing.
In Ramsey's system, financial stability comes first, then growth. Cash buffers and disciplined saving are central, designed to protect against unexpected financial shocks over time.
Why both approaches could build wealth
Interestingly, both philosophies aim at the same outcome of long-term financial independence. The difference lies in timing and risk tolerance.
Ramsey focuses on safety and predictability, while Corcoran focuses on opportunity and acceleration. One reduces downside risk through structure and reserves, while the other seeks to maximize upside potential through active deployment of capital in investments and deals.
The hidden risk in Corcoran's mindset
What Corcoran's philosophy overlooks is the importance of a cushion when things go wrong. By her own account, 90% of her Shark Tank deals lost money. That's manageable at her scale, where one major win could offset many losses.
For someone with $50,000 in savings and no emergency fund, a 90% loss rate is a crisis. The "money makes money" framework assumes you have enough money to lose some.
Liquidity still matters more than most people think
Even advocates of aggressive investing acknowledge that liquidity plays a critical role in financial resilience. A 2025 Federal Reserve report found that nearly 37% of Americans would struggle to cover a $400 emergency expense without borrowing or selling assets.
This is where Corcoran's approach becomes controversial, since it assumes access to flexible capital or strong income streams during financial shocks.
Behavioral discipline often outweighs strategy
Dave Ramsey's system succeeds less because of optimization and more because of behavior change. Structured saving systems, such as goal-based saving and automatic savings plans, significantly increase long-term adherence to financial goals, especially among middle-income households.
While Corcoran focuses on opportunity capture, Ramsey emphasizes consistency, debt avoidance, and emotional control. These are critical factors that often determine real-world outcomes more than theoretical returns.
Who Corcoran's philosophy actually works for
This mindset tends to work better for high-net-worth individuals or entrepreneurs capable of consistently generating new income streams. They may afford to keep less cash on hand because their earning power is strong and flexible.
For average earners, however, the lack of a savings buffer could create stress during unexpected expenses. A single setback like job loss or medical emergency might quickly turn an aggressive investing approach into financial strain.
Earn $100 cash rewards bonus with this incredible card
The Wells Fargo Active Cash® Card (Rates and fees) has no annual fee and you can earn a $100 cash rewards bonus after spending $500 in purchases in the first 3 months.
Cardholders can also earn unlimited 2% cash rewards on purchases.
The best part? There's no annual fee.
What Corcoran and Ramsey agree on
Despite their differences, Corcoran and Ramsey agree that money should not be wasted. Whether through disciplined saving or aggressive investing, the goal is to make capital productive and purposeful over time.
The disagreement is not about whether wealth should grow, but how much protection you need before you pursue growth. It also comes down to how much liquidity you should keep available to handle unexpected financial shocks.
Bottom line
Barbara Corcoran's philosophy challenges the idea that saving is the foundation of wealth. Instead, she argues that money should be actively used to create more money through investments and opportunities. But this approach is not one-size-fits-all.
For most people, a more balanced path is to supplement their income through options like dividend investing, rental properties, freelance or consulting work, or small side businesses while still maintaining a financial safety net.
More from FinanceBuzz:
- Retire like the rich: 14 ways you could build wealth in your 50s.
- Find out if you could pay less for car insurance in just a few clicks.
- Make these 7 savvy moves when you have $1,000 in the bank.
- 14 moves seniors could benefit from but often forget about.
/images/2021/04/21/adobestock_192812280_1200x628.jpg)
/images/2019/12/06/smart_strategies_to_save_money_on_car_insurance.jpg)
/images/2025/01/28/adobestock_628402894_1.jpeg)
/images/2024/09/04/adobestock_669069249_editorial_use_only_1.jpeg)
/images/2020/03/02/tattoo-woman-bar.jpeg)
/images/2020/12/21/smiling-couple-looking-at-laptop-screen.jpeg)
Intro Offer
INTRO OFFER: Unlimited Cashback Match for all new cardmembers. Discover will automatically match all the cash back you’ve earned at the end of your first year! There’s no minimum spending or maximum rewards. You could turn $150 cash back into $300
Annual Fee $0 Why we like it
/images/2025/01/23/discover_it_cash_back_card_art_gold.png)
/images/2025/02/04/person_using_card_in_atm.jpg)
/images/2020/06/29/pensive-woman-looking-at-laptop-screen.jpeg)
/images/2025/12/03/older-woman-using-laptop.jpg)
/images/2026/05/27/senior-parents-adult-daughter-embrace.jpg)
/images/2024/10/04/bonds_next_to_american_dollars.jpg)
/images/2023/07/17/kroger_exterior_grocery_store.jpg)
/images/2026/09/10/woman_filling_up_car_at_gas_pump.png)
/images/2026/07/20/trump-medicare-drug-plan.png)
/images/2024/03/03/woman-with-money.jpg)
/images/2026/03/31/cfpb-paper-american-flag.jpg)
/images/2026/07/14/mark-cuban-health-care-costs.png)
