M1 Finance vs. Robinhood: Overview
M1 Finance3 <p>M1 is a technology company offering a range of financial products and services. “M1” refers to M1 Holdings Inc., and its wholly-owned, separate affiliates M1 Finance LLC, M1 Spend LLC, and M1 Digital LLC.</p> and Robinhood aren't really designed with the same type of investor in mind.
| M1 | Robinhood | |
| Best for... | Passive investors and those seeking account variety | Active investors and those seeking fractional investing |
| Minimum investment | $100 for taxable accounts; $500 for retirement accounts | None, except for margin accounts, which require a $2,000 minimum |
| Read full review | Visit M1 Finance
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Read full review | Visit Robinhood |
Who is M1 Finance best for?
M1 Finance is best for investors who want to take a set-and-forget approach to their portfolios while still picking their initial investments.
When you first open your account, you can customize your portfolio or choose a professionally designed one, then let it rebalance itself. M1 combines features of typical online brokerages with features of the best robo-advisors.
Robinhood allows you to buy investments but doesn't manage them on your behalf. If you're interested in automated portfolio management, M1 Finance outshines Robinhood.
Passive (hands-off) investors
I recommend M1 Finance for investors who don't want to constantly check on their investments and scheme their next trade. The platform uses automated, highly customizable, mini-portfolios called "Pies." These offer a visual representation of your investment balance and a more intuitive way to adjust it than I've seen in other investment platforms.
Each pie is divided into slices, or smaller investments. (I have two pies in my portfolio: one invested in moderately aggressive assets and one in aggressive.)
It might sound confusing, but the concept is quite simple:
- First, you'll decide how you want to slice your investments (or choose a pre-built portfolio)
- Then, you'll monitor them through an easy-to-understand visual in the app.
Here's an example of a pie so you can see how it looks:
Investors who want a variety of investment accounts
Both M1 Finance and Robinhood offer brokerage and retirement accounts, but M1 offers additional options that Robinhood doesn't, including:
Competitor Betterment offers a similar selection, including trust and SEP IRAs, but also offers solo 401(k)s and 529 accounts, so it could be a better choice if you're self-employed or have children. Wealthfront also offers 529 accounts, but not solo 401(k)s.
Investors who want to borrow against their investments
M1 used to offer a credit card, but it was discontinued in 2025. Instead, you can get a line of credit based on the value of your brokerage account. This lets you borrow money against your underlying securities and repay it with interest, similar to a credit card. This feature, called a Margin Loan, stands out to me for its low rate — much lower than competitors' and many credit card interest rates.
You can use a Margin Loan if you have at least $2,000 in your M1 Brokerage or Trust account. Once you're approved, you should have access to your funds within minutes in your M1 Spend or Invest account, or within several business days in an external bank account.
If you have an M1 account and need to borrow money, I'd highly recommend using this feature rather than a personal loan or a credit card. Margin Loans offer flexible repayment schedules and require no credit check, making them a much safer option than traditional borrowing.
Investors who want a cash management account (CMA)
Cash management accounts are sort of like high-yield savings accounts you open with brokerages. The benefit of doing this is that you can conveniently move funds from spending to investments and back, and your uninvested cash earns interest.
M1 High-Yield Cash Account earns up to 3.60% (as of 09/01/25), and the Robinhood Gold account also earns up to 3.75% (as of 11/03/25) APY, but I prefer M1's because it's available as either an individual or joint account and doesn't come with a $5 monthly fee (Robinhood's requires a Robinhood Gold plan).
Who is Robinhood best for?
Robinhood is best for hands-on investors who want to be more involved in the day-to-day management of their portfolios. The platform doesn't have trading windows like M1 Finance does, so you have more freedom to trade throughout the day.
Active (hands-on) investors
The option to trade in real-time with Robinhood likely makes it the better choice for more hands-on investors and day traders. M1 Finance offers just two trading windows daily — one in the morning and one in the afternoon. M1 also isn't set up for monitoring stock activity like Robinhood is.
Investors who want asset variety (+ crypto)
Robinhood and M1 Finance let you invest in stocks, ETFs, and cryptocurrency, but only Robinhood offers options, futures, and American Depositary Receipts (ADRs). If you understand how to buy cryptocurrency and are interested in doing so, you have fewer options with M1 Finance — Robinhood supports over 60 cryptocurrencies, while M1 currently only supports 14.
Fractional-share investing
Robinhood is great for self-directed, fractional-share investing. With fractional shares, you can buy into a variety of assets with smaller amounts of money. For example, you could get 1/10th of a $200-share stock for $20 rather than saving $200 for a full share. Although M1 lets you buy fractional shares of stocks and ETFs, Robinhood offers more options and doesn't have an account minimum (better if you have less cash to work with).
Investors interested in private banking services
Robinhood Gold members can request access to Robinhood Banking, a financial services platform that includes checking and high-yield savings accounts. Unlike other private banking services, there are few barriers to entry — you'll just need to pay $5 per month for a Robinhood Gold subscription. Once you get access, you can open separate accounts for you, your spouse or partner, and even your kids.
Robinhood Banking has several notable features that caught my eye. First, it offers on-demand cash delivery, eliminating the need to visit an ATM. You could earn 3.50% (as of 01/29/26) APY on your savings, helping you build your nest egg faster. And when you travel, you could get access to personal chauffeurs, premium hotel experiences, and even luxury helicopter rides.
Fees and plans
M1 Finance and Robinhood don't charge commissions to make trades, but that doesn't mean there are no fees.
| M1 | Robinhood | |
| Stocks and ETFs | $0 | $0 |
| Crypto | 1% | 0.03%-0.85% |
| Options | N/A | $0 |
| Margin trading | 5.65% | 3.95%-5% |
| Subscription | $3/month (waived if you have a balance of $10,000 or more at least during your billing cycle or if you have a personal loan with M1) | None for a basic account
$5/month for Robinhood Gold |
FAQs
Which is better, M1 Finance or Robinhood?
Both trading apps provide investors a different set of benefits depending on their investment strategy and goals. Investors who want to trade stocks, ETFs, or cryptocurrency in real time could benefit from choosing Robinhood over M1 Finance. Those who are interested in automated portfolio management might appreciate what M1 Finance offers. The better app for you will depend on you.
Is Robinhood safe?
Robinhood offers several features that help to keep user accounts secure. Its mobile app supports Touch ID, Face ID, and a custom PIN code to securely access the app on your phone. Robinhood also uses industry-standard hashing algorithms to store your password and encrypt sensitive information such as your Social Security number.
Can you actually make money with Robinhood?
It is possible to make money with a Robinhood account, but all investments involve risk, so it's also possible to lose money. Consider educating yourself about the risks and benefits of investing before you start.
Is M1 Finance or Robinhood better for beginners?
Both apps could potentially be good options for new investors because they both allow you to invest in fractional shares, so you don't necessarily need a lot of money to get started. Overall, M1 Finance might make it easier for beginner investors to build a diversified portfolio. However, Robinhood offers greater trading flexibility, which could make it a more attractive platform. The right option for you will depend on your priorities and investment style.
How do M1 Finance and Robinhood make money?
M1 Finance makes money through its platform fee, margin interest paid by customers, interest on deposits, lending securities, and payment order flow. Robinhood's revenue streams are very similar and include Robinhood Gold subscriptions, margin interest paid by customers, interest on deposits, and payment order flow.
Bottom line
Between Robinhood and M1 Finance, you're going to get a great investment app. But each one is best for different things.
Robinhood could be the better choice for hands-on investors who prefer to manage their investments themselves with real-time and advanced trades, plus a wider variety of assets. M1 Finance is best for hands-off, yet customizable, portfolio management, with a focus on long-term strategies and a wider range of investment accounts.