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11 Smart Long-term Investing Tips That Could Lead to Success

This simple advice can help you as an investor for years to come.

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Updated Oct. 23, 2024
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Everybody wants to get rich quickly. But in truth, fast-moving, short-term approaches to investing rarely pay off. Instead, it is the patient, long-term strategy that is more likely to help you build wealth over time.

Before you start investing, take a look at these long-term investing tips that might improve your odds of success both now and in the future.

Steal this billionaire wealth-building technique

The ultra-rich have also been investing in art from big names like Picasso and Bansky for centuries. And it's for a good reason: Contemporary art prices have outpaced the S&P 500 by 136% over the last 27 years.

A new company called Masterworks is now allowing everyday investors to get in on this type of previously-exclusive investment. You can buy a small slice of $1-$30 million paintings from iconic artists, all without needing any art expertise.

If you have at least $10k to invest and are ready to explore diversifying beyond stocks and bonds,see what Masterworks has on offer. (Hurry, they often sell out!)

Start early

Kaspars Grinvalds/Adobe  looking at investing website

Starting to invest early in life creates a huge advantage for those trying to get ahead financially over the long haul. The earlier you start, the more time there is for your investments to compound.

Compound interest can turn little sums of money into big piles of cash if you give the process enough time.

Don’t think you need to wait until you have a lot of money to get started. With smart planning, you can begin with a small amount and watch it grow.

Want to learn how to build wealth like the 1%? Sign up for Worthy to get ideas and advice delivered to your inbox.

Figure out your goals

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Once you have decided to start investing, think about your goals. Know why you want to build an investment portfolio and what you hope to accomplish in the long term.

For example, your goal might be something like growing money for retirement, or simply building your overall level of wealth. Once you know your goals, it will point you toward the right investment strategy for you.

Know your risk tolerance

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Nobody knows your tolerance for risk better than you do. Think long and hard about whether your stomach for risk lines up with the investment strategy you have chosen.

Does the thought of losing half your money in a bear market make you feel ill? Or do you have the courage to endure such losses in the hope that you will make back the money when the market recovers?

Your answer to such questions should tell you a lot about your risk tolerance.

Get a free stock valued between $5 to $200

Secret: You don't need thousands of dollars to buy thousand-dollar stocks or create a diverse portfolio.

Robinhood offers a method of investing called “fractional shares.” On its own, one share of a single stock could cost a lot of money, making it difficult to diversify. Robinhood allows you to buy pieces of stock instead, so you have the option to build a diverse portfolio quickly.

Let’s say you want to invest $250, as an example.

With that amount, you could build a relatively diverse portfolio with an investment of $50 in a big tech stock, $50 in a retail stock, $50 in an energy stock, $50 in a manufacturing stock, and $50 in a bank.1

Even better news? Add a Robinhood Gold membership, and you’ll get access to 5.00% APY2on your uninvested cash3and the ability to buy and sell stocks 24 hours a day, 5 days a week.

Open and fund a Robinhood account and earn up to $200 in stock

Stick with a strategy over the long run

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Many investors are tempted to keep switching strategies as market conditions change. But long-term investors are different. They are more likely to pick a single strategy and stick with it rather than chasing the latest fads.

This isn’t to say they never change their strategy, but such shifts tend to be rare and usually have sound reasoning behind them.

Don't try to time the market

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Turn on CNBC or another investing channel and you are likely to hear from stock-market “gurus” who are only too eager to predict where the market is headed.

However, no one knows for sure where the stock market is headed today, tomorrow, or even for the rest of the year.

That is why long-term investors don’t bother trying to guess where stocks are going, a process known as trying to “time the market.” Instead, these investors choose a carefully considered strategy and stick with it through the market’s ups and downs.

Ignore 'hot tips'

itchaznong/Adobe technical price graph

If your aunt, co-worker, or the guy on the bus offers you a tip about a “hot” stock, you would probably do well to simply ignore it. Investing based on “tips” is usually foolish.

If you are going to dabble in picking stocks, do your own research. If that sounds like too much work, consider investing in a stock market index fund that simply captures the returns of a wide slice of the market.

Automate your investing

insta_photos/Adobe brokers discussing trading charts

Put technology to work for you by automating your investing. If you contribute to a 401(k) plan at work, it is likely that you already participate in this type of system. But it doesn’t have to stop there.

You can also automate investing through a brokerage account. For example, you can set up your account so it automatically pulls $100 from savings every two weeks and uses the money to purchase shares in a mutual fund or exchange-traded fund of your choice.

Use dollar-cost averaging

goodluz/Adobe senior couple going through remodelling ideas on tablet

Dollar-cost averaging is at the heart of automating your investing. With this approach, you regularly invest the same amount of money week in and week out, regardless of what the market is doing.

Historically, dollar-cost averaging has helped millions of investors build wealth slowly over time. A benefit of this approach is that it ends up helping you buy fewer shares when the market is high and more when the market is low.

Diversify

Alex from the Rock/Adobe stock market investment app

Diversifying your investments can be a great way to mitigate losses. Typically, people who diversify see some of their investments gain and others lose at any given time.

Over a long period of time, this type of diversification usually helps reduce overall risk and provides you with a smoother investing experience. It might also boost your returns.

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This powerful combination checking + savings account from SoFi® allows you to earn up to a $300 bonus with direct deposit and grow your money with up to 4.30% APY.4

This is one of the top accounts we’ve seen, and offers like this can be rare. You work hard, and now it’s time to make your money work for you — with SoFi, you can grow your money with hardly any effort!

SoFi has no account or overdraft fees5 and additional FDIC insurance up to $2 million on deposits is available through a seamless network of participating banks.67 Plus, you can receive your paycheck up to 2 days early.8

How to earn up to $300: Sign up and make a direct deposit within the first 25 calendar days of the promotional period, then collect a $300 cash bonus with a direct deposit of $5,000 or more.

SoFi is a Member, FDIC. 7

Open your SoFi account and set up direct deposit

Review and rebalance

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Even long-term investors know they have to make some changes now and then. These changes are usually tied to rebalancing.

When you rebalance, you sell some investments and buy others in an attempt to keep your asset allocation at the level you established based on your risk tolerance.

For example, let’s say you begin investing with a 50/50 split between stocks and bonds. Later, you discover that over time, the balance has become 55% stocks and 45% bonds.

In such a situation, rebalancing would have you sell 5% of your stocks and use the proceeds to buy 5% more in bonds. This restores you back to the 50/50 split that matches your risk tolerance.

Keep costs low

sophon/Adobe Businessmen and investors and work

Finally, do your best to keep fees and other costs to a minimum. Such expenses can reduce your investment returns. Over time, this can result in earning significantly less money for your efforts as an investor.

One way to keep costs low is to invest in low-cost index mutual funds or exchange-traded funds. Such funds simply track a broad market index such as the Standard & Poor’s 500. These funds typically come with low fees and offer good diversification to boot.

Bottom line

Prostock-studio/Adobe guy using calculator

Your goal as a long-term investor is likely to build wealth and maximize your retirement savings. Following the tips on this list might help boost the odds of achieving your goals.

If you need more guidance, consider meeting with a financial advisor who can help you narrow options and build a long-term strategy that is more likely to pay off over time.

Masterworks Benefits

  • Invest in art like a millionaire for a relatively low cost
  • Art investments have outperformed the S&P 500 by over 131% for 26 years
  • Purchase shares of artwork by top artists
  • Hedge against inflation and diversify your portfolio


Author Details

Chris Adam

Chris Adam is a seasoned personal finance, technology, and general assignment journalist. As a broadcast and digital journalist, he's served as a leader in network and local newsrooms. Some of his favorite topics to write about include investing, shopping, retail, and stocks.