News & Trending Shopping & Deals News

Costco Officially Carries Krispy Kreme Doughnuts — but Customers Aren't Loving the Price

'Dollars to doughnuts' gets noticeably less doughnuts these days.

Costco exterior
Updated Sept. 24, 2024
Fact checked

We receive compensation from the products and services mentioned in this story, but the opinions are the author's own. Compensation may impact where offers appear. We have not included all available products or offers. Learn more about how we make money and our editorial policies.

Once you've bitten into a fresh, hot Krispy Kreme delight, it's hard to go back to other doughnuts — so it's always exciting when they pop up in other stores that make it easier to grab some on the go without having to stop by a Krispy Kreme location. 

Redditor u/_sportyscience_ spotted what some call a "Costco dozen" being sold in pre-packaged variety boxes at Costco, but some commenters are outraged at the idea that they might cost more than a dollar a doughnut. 

The rising cost of groceries has many squinting harder at prices, evaluating whether the value is worth the price tag, and seeking additional ways to lower spending. Find out what makes Krispy Kreme so in demand and how the price compares to other doughnut options.

Earn 2% cash rewards at grocery stores and Costco

The Wells Fargo Active Cash® Card(Rates and fees) is a powerful rewards card that allows you to earn unlimited 2% cash rewards on purchases — including on groceries, even at warehouse stores like Costco.

New cardholders can also earn a one-time cash rewards bonus — $200 cash rewards bonus after spending $500 in purchases in the first 3 months!

If you’re looking for a powerful rewards card that offers an extended intro APR period, look no further, the Wells Fargo Active Cash® Card checks that box too!

This card also offers an intro APR of 0% for 12 months from account opening on purchases and qualifying balance transfers (then 19.49%, 24.49%, or 29.49% Variable). Which is great for someone who wants a break from high interest rates, while still earning rewards.

The best part? There's no annual fee.

Click here to apply for the Wells Fargo Active Cash® Card now.


Costco Krispy Kreme Variety, Pack of 15

Dontree - stock.adobe.com Krispy Kreme doughnuts

Price: $19.89 (varies by location)

Some have considered the 15-pack of doughnuts a "Costco dozen" because it's a strange amount for those used to buying in increments of a dozen. But the price breaks down to about $1.33 per doughnut. The pricing varies by location, though roughly in the $20 range. 

Pro-tip: Pop your doughnut in the microwave for a few seconds to revive that fresh-out-of-the-oven taste.

Krispy Kreme Assorted Dozen on location

Courtesy of Krispy Kreme Krispy Kreme assorted dozen

Price: $16.49

Costco members bemoaning the price of Krispy Kreme aren't going to be happier shopping directly, as a variety dozen still works out to be roughly $1.37 per doughnut. Paying four cents more not to have to make an additional shopping stop seems pretty reasonable. 

Krispy Kreme single doughnut on location

Courtesy of Krispy Kreme Krispy Kreme single doughnut

Price: $1.99 - $2.99 

Purchasing a single doughnut directly from Krispy Kreme is much more expensive than buying a box from Costco. The basic original glazed is marked lowest at $1.99, with limited-time specialty doughnuts priced higher. Regularly stocked flavors are $2.29 per doughnut.

Stop overpaying when you shop online at Costco

Shopping online has its perks. It's super convenient, but it can be time consuming to find the best deals. Instead of hunting for coupon codes (that don't always work!) and opening tons of browser tabs comparing prices, you can try Capital One Shopping.

Capital One Shopping makes saving money effortless. Just add the browser extension and when you check out, it'll scour the internet for coupon codes to help you save cash. And before you check out at 25+ major retailers, Capital One Shopping will notify you with a friendly pop-up if the item you're buying is available cheaper somewhere else.

Capital One Shopping is free to use and won't show you ads. Add it today and stop overpaying!1

Get Capital One Shopping now

Bottom line

4kclips - stock.adobe.com Krispy Kreme

Costco has Krispy Kreme doughnuts now, and there seems to be some sticker shock over the pricing, mainly due to the non-standard sizing of the pack. 

The expression "dollars to doughnuts" may need to be updated to a "dollar and a half to doughnuts" to account for inflation. In reality, the doughnuts are priced only a few cents more than they would cost directly from a Krispy Kreme location. 

Worrying over the cost of doughnuts and any other food is typical in today's economy. There are still ways to stretch your shopping budget further to squeeze more doughnuts into your weekly purchases.

Lucrative, Flat-Rate Cash Rewards

5.0
info

Wells Fargo Active Cash® Card

Current Offer

$200 cash rewards bonus after spending $500 in purchases in the first 3 months

Annual Fee

$0

Rewards Rate

Earn unlimited 2% cash rewards on purchases

Benefits and Drawbacks
Card Details