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This AI Electric Toothbrush Is The Best Thing to Buy at Costco This Month

Costco has a can’t-miss deal on this electric toothbrush with AI.

A Costco storefront
Updated Oct. 18, 2024
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Fall is here — and you can save money at Costco on everything from massive pumpkin pies to mega-sized bags of Halloween candy. If the sudden surplus of sweet treats means your old toothbrush doesn’t do the trick, now is the time for an AI-powered upgrade.

The members-only warehouse club has an unbreakable deal on the Oral-B Genius X Recharbale Electric Toothbrush. Not only is this buy a bargain, but you’ll get two for one low price, leaving more cash in your wallet for holiday shopping.

Editor’s note: Prices are subject to change and may vary by location.

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Transform your smile for less

Krakenimages.com/Adobe Woman smiling and eating nuts

You don’t have to break the bank just to get a healthy, bright white smile. Poor oral hygiene can lead to gum disease, decay, and tooth loss, and while there is no substitute for regular professional dental care, the right brush can help keep problems at bay.

Insurance doesn’t always pay for every dental procedure, and if your budget doesn’t include multiple pricey in-office whitening or cosmetic services, this AI toothbrush is a one-time investment.

Oral-B Genius X Rechargeable Toothbrush

Courtesy of FinanceBuzz Rechargeable Toothbrush

Price: $169.99 (on sale for $119.99)

This isn’t the same basic toothbrush you’re used to. Oral-B’s next-generation Genius X electric model uses artificial intelligence to help you brush better. Six personalized cleaning settings make it easy to customize your oral care routine. You can choose from Pro Clean, daily clean, sensitive, gum care, tongue cleaner, and whitening modes.

Along with multiple cleaning modes, the rechargeable electric toothbrush has a two-minute timer, pressure sensor, X-shaped plaque-trapping bristles, and Bluetooth compatibility. But that’s not all. You won't just get one brush for Costco's $119.99 sale price. This dual-pack includes two handle chargers, two travel cases, and four removable brush heads.

Why AI is something you might want in a toothbrush

kues1/Adobe Woman after shower wearing bathrobe

You’ve heard of AI and maybe even use CharGPT or another app often. But you’re not sold on using artificial intelligence for everyday activities like brushing your teeth.

This smart brush learns from thousands of humans and their brushing behaviors. It recognizes your brushing style and provides customized coaching, taking the guesswork out of oral care.

Don’t worry about complex technical requirements with this electronic item. Simply use the Bluetooth link to connect the Genius X to your smartphone. Then, download Oral-B’s app to make this the best brushing experience yet.

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Compare Costco’s price to other retailers

New Africa/Adobe Woman with toothbrush near mirror

While this “genius” brush costs more than a manual model, you can save money by shopping for the electric AI option at Costco. Don’t wait to snag this bargain buy. The warehouse club’s list price for the Oral-B two-pack is $169.99 — but it’s currently on sale for $50 off.

Costco’s $119.99 price tag is a steal compared to what you would pay online for the same item. Amazon sells the two-brush pack for $197.90, and Oral-B’s price is even higher. The brand’s website lists the Genius X set for $219.99.

Save money over other popular brands

Svitlana/Adobe Lady brushing her teeth

Oral-B isn’t the only major dental care brand you’ll find online or in stores. Phillips Sonicare is a popular pick with comparable models.

The Sonicare Prestige 9900 Power Toothbrush with SenseIQ also adapts to your needs, but it has a much higher price tag than Oral-B’s. You will have to spend $379.96 for the brush on Phillips’ website.

What customers are saying

Krakenimages.com/Adobe Couple sitting together

Costco shoppers praise this Oral-B Genius X deal. Majec1two raved on the warehouse club’s website, “I cannot say a bad thing about these. Easy to use, charge, and keep in the included travel box…The brush spins and cleans better than the competitors.” And if you’re wondering how this pick stacks up to other rechargeable models, Costco reviewer Sacket wrote, “The Oral-B is definitely superior over the Sonicare for the gum line!”

Another review noted the retailer’s affordability. Toni C. wrote, “I am completely satisfied with my purchase and appreciate the excellent price I was able to buy it for at Costco.”

Bottom line

nuzza11/Adobe beautiful woman

Bulk buys on multi-packs of paper towels and pumpkin-flavored coffee creamer aren't the only reason to shop at Costco. The superstore has the season’s best deals on oral care products right now. And if you’re in the market for a new toothbrush, this Oral-B Genius X with AI model is a must-have find.

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Author Details

Erica Loop

With more than a decade of experience writing about everything from e-commerce to pets and parenting, Erica Loop has written for sites such as BuzzFeed, Brit+Co, Tinybeans, Family Education, and Care.com. Erica has a bachelor’s degree in Liberal Arts and an MS in Applied Developmental Psychology from the University of Pittsburgh.