Investing Investing Basics

15 Ways To Invest That Don’t Involve the Stock Market

Diversify your portfolio and mitigate risk with alternative investments outside the stock market.

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Updated Nov. 22, 2024
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The stock market is the first thing many people think of when they hear the word "investments." But it's not the only option to grow your wealth

A wide range of investments can help diversify your portfolio and prepare you to meet your long-term goals.

From looking at REITs to peer-to-peer lending to commodities and even cryptocurrencies, here are 15 investments that could help add diversification and risk protection to your investment portfolio.

Steal this billionaire wealth-building technique

The ultra-rich have also been investing in art from big names like Picasso and Bansky for centuries. And it's for a good reason: Contemporary art prices have outpaced the S&P 500 by 136% over the last 27 years.

A new company called Masterworks is now allowing everyday investors to get in on this type of previously-exclusive investment. You can buy a small slice of $1-$30 million paintings from iconic artists, all without needing any art expertise.

If you have at least $10k to invest and are ready to explore diversifying beyond stocks and bonds,see what Masterworks has on offer. (Hurry, they often sell out!)

Real estate investment trusts (REIT)

Eric Hood/Adobe happy female realtor outside new home

If you want to invest in real estate but don't have the cash to buy an income-producing property or don't have the time and resources to research the best real estate markets and assets, then you can invest in a REIT

Typically, these companies buy large-scale income-producing properties and distribute that income to the owners who have invested in the REIT.

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Gold, silver, and commodities

vladk213/Adobe stack of silver and gold bars

Some commodities, like gold and silver, are purported to be inflation-proof investments. Silver, in particular, may do well when the industry is booming since it's used in manufacturing. 

While gold and silver are physical assets, they're often volatile, so a portfolio shouldn't weigh too heavily in their favor.

Municipal bonds

Vitalii Vodolazskyi/Adobe municipal bonds

The government needs money to fund community projects, and that allows you to invest, typically with a guarantee against default. 

These investments are called municipal bonds and pay for schools, highways, and other projects. 

While they have low interest rates, some municipal bonds are exempt from state and local taxes in addition to federal taxes.

Get a free stock valued between $5 to $200

Secret: You don't need thousands of dollars to buy thousand-dollar stocks or create a diverse portfolio.

Robinhood offers a method of investing called “fractional shares.” On its own, one share of a single stock could cost a lot of money, making it difficult to diversify. Robinhood allows you to buy pieces of stock instead, so you have the option to build a diverse portfolio quickly.

Let’s say you want to invest $250, as an example.

With that amount, you could build a relatively diverse portfolio with an investment of $50 in a big tech stock, $50 in a retail stock, $50 in an energy stock, $50 in a manufacturing stock, and $50 in a bank.1

Even better news? Add a Robinhood Gold membership, and you’ll get access to 4.25% (as of 11/15/24) APY2on your uninvested cash3and the ability to buy and sell stocks 24 hours a day, 5 days a week.

Open and fund a Robinhood account and earn up to $200 in stock

Vacation rentals

pikselstock/Adobe host welcoming guest at rental house

You can invest in both your enjoyment and your portfolio by buying a vacation rental property. 

While it's not a liquid asset, a vacation home could appreciate over time, and you can make rental income off the property when you're not using it. 

Depending on the property, this could help generate income or at least help cover the costs.

Certificates of deposit (CD)

JonoErasmus/Adobe multi ethnic workers discussing work

Investing in a CD typically offers a higher interest rate than a savings account, yet you don't have the risk of the stock market.

When you put money into a CD, it's a bank account with a guaranteed interest rate, so you know you'll get your money out with interest. 

The catch is that the interest rate is only accrued over a set amount of time, which means if you withdraw your money early, you could face penalties.

Savings bonds

Grady R/peopleimages.com/Adobe happy colleagues posing in office

Similar to CDs, Series EE savings bonds pay a fixed interest rate over a set amount of time. They are purchased through the federal government and are guaranteed by the federal government.

You could also look into Series I bonds, which have a combined fixed interest rate and variable rate based on inflation. These bonds can be held for up to 30 years and are best for long-term investors.

Money market funds

Matthew Cerff/peopleimages.com/Adobe multi ethnic colleagues working on project

If you want a more liquid option than CDs or bonds, money market funds are a good alternative. 

While they consist of short-term CDs and short-term bonds, you can withdraw your money at any time without a penalty. 

Think of it like a savings account with a higher interest rate. If you're interested in investing in a money market fund, you'll most likely need to go through a brokerage.

Annuities

Studio Romantic/Adobe happy couple signing mortgage documents

Think of investing in an annuity, like setting up a pension for yourself. You agree to pay money upfront into an annuity. 

Then, in the future, you receive regular payments, sometimes over a decided-upon period, other times for the rest of your life. 

Sometimes, these payments are fixed, though they can also be variable or indexed.

Crowdfunding

Vergani Fotografia/Adobe african american businesswoman presenting project

Even if you're not a budding venture capitalist, you can still invest in startups by participating in equity crowdfunding campaigns via platforms like GoFundMe, Kickstarter, and Patreon.

Through these platforms, startups will look to receive small sums from many people who will receive a small share of equity in the company. If you do your research, you might hit a home run.

Earn up to a $300 bonus and grow your money with up to 3.80% APY

This powerful combination checking + savings account from SoFi® allows you to earn up to a $300 bonus with direct deposit and grow your money with up to 3.80% APY.4

This is one of the top accounts we’ve seen, and offers like this can be rare. You work hard, and now it’s time to make your money work for you — with SoFi, you can grow your money with hardly any effort!

SoFi has no account or overdraft fees5 and additional FDIC insurance up to $2 million on deposits is available through a seamless network of participating banks.67 Plus, you can receive your paycheck up to 2 days early.8

How to earn up to $300: Sign up and make a direct deposit within the first 25 calendar days of the promotional period, then collect a $300 cash bonus with a direct deposit of $5,000 or more.

SoFi is a Member, FDIC. 7

Open your SoFi account and set up direct deposit

Peer-to-peer lending

peopleimages.com/Adobe man shaking hand while giving cash

Through services like Prosper and Lending Club, you can invest a small amount in loans to other people, known as peer-to-peer lending services.

You can contribute small amounts, such as $25, and your return will be repaid with interest. 

These are riskier propositions since the borrower could default, but if you invest a small amount across many loans, then you may still see a positive return, even if some default.

Ownership in a franchise

BullRun/Adobe female manager thinking in cafeteria doorway

If you have significant capital and time until you need to access your cash, you can buy a franchise, whether that's a fast-food restaurant, hotel, or even a salon.

You'll buy the ability to run a business under an already successful name, though you will probably have to take an active role in running the business. 

The biggest returns tend to come when you open more than one location.

Art and antiquities

Iryna/Adobe happy couple choosing art at gallery

Even if you aren't a fine art collector, you can invest in art through companies like Masterworks, which offer fractional shares in pieces of high-value fine art.

Art is often seen as inflation-proof, since collecting art isn't necessarily directly tied to stock market performance. 

However, it's important to remember that art is not a liquid asset, and you'll have to find the right seller when you're ready to cash in.

Cryptocurrency

SAK GFX/Adobe stock market graphs with golden bitcoin

Are you up for a roller coaster? Cryptocurrencies are prone to dramatic price swings, but some investors continue to invest in Bitcoin and other cryptocurrency options. 

This digital currency is not for those who would prefer to keep their portfolio more low risk.

Private equity and venture capital

David/Adobe asian girls managing small business

If you have a high-risk tolerance, you might explore investing in non-publicly traded companies. 

But it also takes patience — you won't see your money again until the private equity fund sells the company again or decides to go public with an IPO, and it's a boom or bust scenario. 

A whopping 80% of the returns come from just 20% of the deals.

NFTs

gesrey/Adobe nft on franklin glass on banknote

NFTs boomed in 2021, and while they may not dominate headlines anymore, that doesn't mean they're over. 

For perspective, the volume of NFT investments was in the billions of dollars, and now it's in the millions. However, a niche group is still interested in buying the digital artwork that dominates the market. It may be a risky investment as the future is uncertain.

Bottom line

Donson/peopleimages.com/Adobe couple at home reviewing bills

While the stock market has historically provided strong returns for investors, it's not the only option. Alternative investment strategies with varying degrees of risk can also pay off.

In some cases, you may be willing to gamble with high-risk investments like cryptocurrencies. Others may be looking to get into investments that typically have a high barrier to entry like real estate. 

And some investors may want potentially less risky options like CDs or annuities to boost their bank accounts. The decision comes down to what level of risk you're willing to assume and your goals.

Masterworks Benefits

  • Invest in art like a millionaire for a relatively low cost
  • Art investments have outperformed the S&P 500 by over 131% for 26 years
  • Purchase shares of artwork by top artists
  • Hedge against inflation and diversify your portfolio


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