If you listed your home more than 30 days ago and it still hasn't sold, many buyers may see that as a giant red flag.
That's because property listings that stay on the market for 30 to 90 days are often considered "stale" in real estate and can signal to prospective buyers that something isn't quite right with your property.
And, while the truth is that there are plenty of reasons your home isn't selling, including those outside of your control, like buyers who are struggling to make the extra money they need to afford to buy a home, having a stale listing can really hurt your chances of getting your asking price.
That's why we spoke with several real estate pros to learn about some of the things that could be holding your home back from selling, and smart money moves you can make to fix them.
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Curb appeal
One of the biggest turn-offs for buyers is when a home lacks curb appeal.
Ashley DeHart, a real estate agent with Realty from DeHart, says that even minor solutions, like a coat of paint, minor repairs, and landscaping, can be a big help. "Simple updates like planting flowers or trimming bushes can make a big difference."
Over personalization
Too many personal touches can make it harder for a home to sell, so you may want to replace some items that appeal to your taste with more generic options that will attract buyers.
"Home features like lighting fixtures, doorknobs, plumbing fixtures, cabinets, tables, and couches in these houses are very distinctive," says Pete Evering, business development manager at Utopia Management.
"Although it may appeal to some people, chances are there will be more people who won't like it."
Bad photography
It's important to hook potential buyers with appealing listing photos, but Jennifer Okhovat, a real estate agent at Compass, says she's surprised by how many home listings use low-resolution pictures in their listings.
"It's important to hire a professional photographer to capture high-resolution images and multiple angles and really show off the house," she explains.
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Busy street location
You may like living on a busy street, but it can be a major issue for buyers who are turned off by the idea.
The good news is that there are ways to make your home look more appealing to buyers, no matter where it is.
Adam Chahl, a real estate agent with Vancouver Home Search, suggests mentioning features that could make the home feel more private. "Highlight any home features that insulate from noise, such as double-pane windows," he says.
Additionally, homeowners can make inexpensive improvements before listing their home, such as adding privacy features like a fence or landscaping.
No natural light
A lack of light can make your home feel small, dark, and foreboding. Fortunately, in many cases, this problem is an easy fix with a little bit of elbow grease and some small adjustments around the house.
"Sellers should clean their windows, remove the screens to let in extra light, take down dark curtains, and have lights on with blinds open when showing the home," says Haley Bartlett, a real estate agent at iGoRealty.
Too much clutter
Your clutter could be the culprit, which is why it's so important to declutter to make your home look cleaner and more appealing.
That can mean everything from clearing the kitchen appliances off your counters to tucking your cosmetics and lotions away in the bathroom. "Clean, open surfaces make your home feel bigger and brighter," says Jeremy Smith, a real estate advisor at Engel & Völkers Atlanta.
It needs work
It can be hard to sell a home in a competitive market when you have problems due to disrepair or outdated features.
Adie Kriegstein, a licensed real estate salesperson at Compass, recommends investing in small upgrades where you can and being completely honest about your home's condition.
"Be upfront in the listing so buyers' expectations are in line and those coming are aware and willing to do work," she says.
Home insurance costs
Buyers might factor in ownership costs in addition to the cost of the home itself when shopping for a new home, and that could be an issue when it comes to home insurance in some areas.
Robert Washington, the founder and a broker at Savvy Buyers Realty, says sellers should talk to their agents about fixes or upgrades that could mitigate insurance costs for possible buyers.
In the state of Florida, for example, installing things like window shutters and hurricane clips could reduce insurance premiums. "These are things that are relatively inexpensive for the seller to install before listing the home and it will have a significant impact on attractiveness to buyers."
Power lines
Some buyers may be concerned about living next to power lines. Unfortunately, that's not exactly something you can change to woo more buyers.
Instead, you can address the aesthetic issues caused by visible power lines from your yard. "If it is a view issue, planting trees and shrubs may help," Bartlett says.
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Awkward floor plan
It may not be possible to rearrange walls and doors to make your home more appealing, but there are things you can do to downplay an awkward floor plan.
One way to do that is to stage areas and use furniture to create defined spaces. "For instance, if there's a small nook or pass-through area, set it up as a reading corner or work-from-home space to show how it can be used effectively," Chahl says.
Common spaces
Condominium owners must manage not only their individual units but also common areas that may not be as appealing to buyers and that a seller cannot necessarily control.
You may be able to make minor tweaks to common areas near your home, but it's also a good idea to be proactive before listing your property.
"Many of my clients end up deciding to be involved in their HOAs and join or create beautification committees and groups where they try to recommend updates, furniture changes, or even something as simple as advocating for flowers," Nikki Beauchamp, an associate broker at Sotheby's International Realty, says.
Bottom line
It can be frustrating to try and sell a house with problems that potential homeowners struggle to accept, but there are ways to make your home go from a bust to a buyer's dream.
You should also consider making some smart homeowner moves now before you put your home on the market, so it will be an easy sell once you're ready to move on. A little work now can avoid money mistakes and may lead to a big payoff when you're ready to list your home.
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