Target Has Brought Bullseye's Playground Back Online — and Customers Are Ecstatic

With amazing finds for as little as $1, we can see why customers are so excited.

Target Store Exterior during day
Updated July 18, 2024
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Attention, shoppers who love to save on everyday essentials:

Target has announced the reintroduction of its popular Bullseye’s Playground section to online shopping. If you're a Target fan, you likely already know and love the in-store exclusive, an excellent spot for inexpensive viral finds featuring more than 140 products priced at $5 or less. 

The Instagram account @Targetiseverything broke the news, highlighting the return of Bullseye’s Playground to Target’s website. "So good not to share🎯 The #bullseyesplayground is back online at Target.com! Most things are not available to ship just yet but I’m glad to see this section back on the website!" wrote @Targetiseverything. 

Bullseye’s Playground shoppers can find a huge range of items, including storage solutions, school supplies, toys, kitchen gadgets, home decor, and beauty products. Shoppers can also browse through different price sections to find their perfect picks.

You'll even find $1, $3, and $5 sections chocked with goodies — here are a few of the recent finds that have us excited:

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Desktop Water Cooler

Target desktop water cooler

This $5 find will keep you cool and hydrated through a long, hot summer. Its compact design fits perfectly on a desk or countertop, so you can keep refilling that Stanley cup all day long. 




Food storage sandwich bag

Target food storage bag

Cutting down on kitchen waste is top of mind for almost everyone these days, so what better way to minimize wasting those plastic sandwich baggies than investing in a set of reusable ones? At just $3 a pop, it's easy to pick up an entire set. 

Long rectangle utility bins

Target long storage utility bins

When it's time to put away those winter sweaters or blankets, the days of just shoving them in the back of your closet are over. For just $3, these long rectangle utility bins are a great investment. They'd also make awesome kitchen storage as well for organizing cans or dry goods in a pantry. 

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Light-up mirror

Target light-up mirror

An easy make-up mirror for less than $5? This Bullseye's Playground find is a steal of a deal, perfect for perfecting your makeup application, and the small footprint is ideal for setting on a desk or a dresser.

Throw blanket

Target throw blanket

This poppy throw blanket is comfy, cozy, and adorable. Available in three different colors, this plush find measures 40 inches by 60 inches, making it plenty large for a bed or couch throw. The neutral colors compliment any room, and you won't believe the price — it's just $5. 

Bottom line

Sundry Photography/Adobe target symbol displayed

Bullseye’s Playground is back online, making it easier for shoppers to access and purchase their favorite low-cost items without making a trip to the store. 

Visit Target's website and create an account (if you don't already have one) to explore the collection and check shipping availability. Right now, these ultra-low prices only apply for curbside pickup. 


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Author Details

Laura Ratliff

Laura Ratliff is a writer and editor based in New York. Her writing expertise spans numerous topics, including insurance, travel, food and drink, and reported pieces covering political and human rights issues. She has previously worked at Architectural Digest, Bloomberg News, and Condé Nast Traveler.