February Is the Best Month To Buy These 14 Things

Find out why February is a goldmine for savvy spenders.

woman making purchase using card
Updated July 18, 2024
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February might be the shortest month, but it packs a punch when it comes to deals and decorating.

From cozy home upgrades to office essentials, there's a treasure trove of bargains waiting to be discovered.

This list will guide you toward the season's hottest deals, helping you keep more money in your wallet while you indulge.

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Televisions

NDABCREATIVITY/Adobe couple shopping for tv at store

The NFL had some of the best overall ratings on television last year. And when it comes to TV events, there is no bigger spectacle than the Super Bowl in February.

That’s why you may see some of the best television deals appear in February before Super Bowl Sunday, so you’re ready for the big game.

Check out different retailers and compare prices so you find the best deal.

Candy

Jiri Hera/Adobe box of different chocolate pralines

Valentine’s Day means plenty of sweet treats for sweethearts, but prices can get expensive leading up to the big day.

Instead, wait until after the holiday when retailers like Target, Walmart, and others put their leftover Valentine’s Day candy on sale to clear out inventory.

The candy will taste just as sweet on February 16 and be much cheaper than Valentine’s Day.

Flowers

Fabio/Adobe senior man gifting flowers to wife

Another item that you may find at a deep discount after Valentine’s Day is fresh flowers.

Check out your local florist or major retailer with flowers in stock to get discounted deals in the days after Valentine’s Day.

However, look over the inventory before you buy, as some flowers may start to go bad a day or so after the holiday.

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Fitness equipment

terovesalainen/Adobe man tying laces at home gym

January is for New Year's resolutions, like this being the year that you'll get in shape.

February is the month for those resolutions to be broken. That means any extra inventory that wasn't purchased to fulfill a resolution could be marked down to get it out of stores and reduce the amount of unsold bikes and weights on hand.

Organization options

aditya/Adobe beautifully organized kitchen pantry with shelves

Another resolution that doesn’t always get fulfilled is getting more organized.

February may be a good time to take advantage of broken resolutions by getting deals on bins, closet accessories, and other organizational tools when they go on sale.

It’s also a good idea to grab deals before you fulfill your spring cleaning goals when you’ll have to organize and eliminate items.

Furniture

Nomad_Soul/Adobe couple checking sofa at home store

Presidents Day is also coming up in February. The three-day weekend is a great time to shop for that sofa or kitchen table you’ve been wanting to buy.

Furniture stores tend to have their biggest sales around specific holidays like Labor Day or Presidents Day, so take advantage of bigger-than-usual discounts to help you save extra cash.

Appliances

Andrey Popov/Adobe male technicians installing new refrigerator

Like furniture sellers, appliance retailers also take advantage of the holiday weekend to get extra foot traffic in their doors and sell products.

So wait until the big sales weekend to get a new fridge to replace your subpar sort-of-warm refrigerator. The weekend could also be a good time to get a new washer and dryer set at a discount.

Jewelry

Dash/Adobe woman admiring jewellery in shop window

Shiny things can be welcome gifts on Valentine’s Day, but you may want to wait until after the holiday to pick out a pretty bauble.

Jewelry retailers tend to put items on sale after the holiday if they don’t sell. This is the perfect time for you to swoop in and grab something special as a late Valentine’s Day gift or grab something for another important date, like an anniversary or birthday.

Coats

BGStock72/Adobe female friends buying clothes at store

Have you been spending the past winter months with a coat that won’t last much longer? Head out and get a new winter coat on sale in February. Stores will be trying to move their winter inventory out for spring and summer options.

You may find cheaper options than if you wait until November when coats are added to the racks again.

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Home decor

Prasanth/Adobe scandinavian apartment with cozy sofa

Valentine’s Day means lots of red and pink decor for your home, and you can take advantage of deals and discounts on items that don’t sell.

Give your spaces less drab and more fab with bright red and pink accent pillows, planters, frames, knick-knacks, and more, depending on what you can find at a discounted price in the back half of February.

Winter clothes

alenamozhjer/Adobe women winter jacket boots on table

Winter clothes on the racks are treated similarly to winter coats. They need to be moved out to make room for spring apparel.

Check your closet and see if you need any winter extras, like sweaters or wool pants, before the season is over. It can be a good idea to stock up on casual wear or grab some items for work staples you’ll need in the winter and fall.

Phones

Monster Ztudio woman chatting with friends on smartphone

Companies know that one of the more extravagant gifts you can give a loved one in February is a new phone.

Check for phone deals around the holidays to see if you can get a discount so you’ll always be in touch with your sweetie.

It’s also a good idea to check with your carrier and see what it can do to get you a better deal on your monthly plan.

Beauty items

learesphoto/Adobe baby care products on pink background

Get creative and make a beauty box specifically for your sweetie for Valentine’s Day with deals on beauty items.

You may find pampering products on sale leading up to the holiday on things like face masks, lotions, creams, or other indulgent products you may not spend money on at other times of the year.

Cruises

Romolo Tavani/Adobe cruise at sunset

You may be staring outside at the snow and dreaming of a warm vacation under the sun somewhere else.

Cruise lines know this and will lure you in with deals and sales to get you to commit to a vacation when you’re more susceptible to winter weather pushing you toward warmer waters. So step up your travel game and plan a cruise now if the deals are right for you.

Bottom line

kkolosov/Adobe woman making online purchase using card

It may be cold outside, but you can keep your wallet warm using these smart shopping hacks in February.

It’s also good to track which days you can get the best deals in February. Sales can help you save money, but you may have to wait until after Valentine’s Day to get the deepest discounts.

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Author Details

Jenny Cohen

Jenny Cohen is a freelance writer who has covered a bit of everything, from finance to sports to her favorite TV shows. Her work has been featured in The Wall Street Journal, USA Today, and FoxSports.com.