Dollar Tree Ups Prices to Attract Big Spenders, Makes Shopping Tougher for the Rest of Us

Can budget shoppers still find deals after Dollar Tree revamps pricing?
Updated July 11, 2024
Fact checked
dollar tree store

We receive compensation from the products and services mentioned in this story, but the opinions are the author's own. Compensation may impact where offers appear. We have not included all available products or offers. Learn more about how we make money and our editorial policies.

The iconic "everything's a dollar" promise of Dollar Tree is fading. The store recently announced a price increase, with some items reaching a lofty $7.

This shift has many shoppers wondering: Can Dollar Tree still be a way to keep more cash in your wallet, or is it time to say goodbye to the familiar single-dollar price point?

Earn cash back on everyday purchases with this rare account

Want to earn cash back on your everyday purchases without using a credit card? With the Discover®️ Cashback Debit Checking account (member FDIC), you can earn 1% cash back on up to $3,000 in debit card purchases each month!1

With no credit check to apply and no monthly fees to worry about, you can earn nearly passive income on purchases you’re making anyway — up to an extra $360 a year!

This rare checking account has other great perks too, like access to your paycheck up to 2 days early with Early Pay, no minimum deposit or monthly balance requirements, over 60K fee-free ATMs, and the ability to add cash to your account at Walmart stores nationwide.

Don’t leave money on the table — it only takes minutes to apply and it won’t impact your credit score.

Apply for a Discover Cashback Checking account today

A retail giant with a dollar bill reputation

dennizn/Adobe Dollar Tree shop online signage

Dollar Tree, with its iconic yellow and green stores, has become synonymous with bargain shopping. Established in 1986, the retailer revolutionized budget shopping with its simple yet powerful concept.

Leveraging a vast selection of everyday essentials, seasonal finds, and party supplies, all priced at a single dollar, Dollar Tree ballooned to over 15,000 stores nationwide, and generated a staggering $30.60 billion in revenue in January 2024.

Beyond the buck: A breakdown of Dollar Tree’s new price range

Refrina/Adobe A Dollar Tree store

Here’s what to expect with the new pricing in place:

  • The base price for many items will rise from $1.25 to $1.50.
  • The stores will include a wider range of products priced at various points, with a maximum limit of $7.
  • Food, snacks, drinks, pet care, and personal care items — all are about to see higher price tags at Dollar Tree.

From bargain hunters to big spenders: Dollar Tree chases new customer base

wolterke/Adobe Dollar Tree

While the majority of products remain at $1.25, CEO Rick Dreiling justifies the move as a way to offer a "more relevant assortment."

Interestingly, Dollar Tree also revealed a surprising shift in their core customer base. Higher-income earners (over $125,000 annually) are now their fastest-growing demographic, suggesting the chain is aiming to cater to a broader range of shoppers and price points.

The new pricing strategy also reflects the rising costs of goods and materials that many businesses are facing, the retailer said during its earnings call.

Get a protection plan on all your appliances

Did you know if your air conditioner stops working, your homeowner’s insurance won’t cover it? Same with plumbing, electrical issues, appliances, and more.

Whether or not you’re a new homeowner, a home warranty from Choice Home Warranty could pick up the slack where insurance falls short and protect you against surprise expenses. If a covered system in your home breaks, you can call their hotline 24/7 to get it repaired.

For a limited time, you can get your first month free with a Single Payment home warranty plan.

Get a free quote

Navigating the new price landscape

Refrina/Adobe dollar tree store

So, how can you adapt your shopping habits to navigate the new Dollar Tree landscape? Here are some tips:

  • Focus on the “true dollar” items: Many staples will likely remain at the $1.25 or $1.50 price point. Stock up on these essentials like greeting cards, cleaning supplies, or party favors to maximize your savings.
  • Embrace the multi-price strategy: Dollar Tree is now offering a broader selection of products. Be selective and only purchase items from the higher tiers if they represent exceptional value compared to other stores.
  • Utilize coupons and promotions: Dollar Tree still offers coupons and promotions on various items. Stacking these with the new price structure can still lead to great deals on specific products.

Sticking to a budget: Can Dollar Tree still be your bargain ally?

Refrina/Adobe dollar tree store sign

While the charm of the "everything's a dollar" concept is fading, Dollar Tree can still be a valuable stop for budget-conscious shoppers. The key lies in being strategic about your purchases. By focusing on the remaining true-dollar items, utilizing discounts, and comparing prices for higher-priced items, you can still find savings at Dollar Tree.

However, for specific needs, it might be worth checking competitor stores for better value, especially on items that have jumped significantly in price under the new structure.

Bottom line

Bill/Adobe dollar tree store

Dollar Tree may no longer be the one-stop shop for everything at a dollar, but with a strategic approach, it can still be a way to save on everyday essentials as part of your budget-stretching shopping routine.

Editor's Note: Generative AI tools helped write this story.

Lucrative, Flat-Rate Cash Rewards


Wells Fargo Active Cash® Card

Current Offer

$200 cash rewards bonus after spending $500 in purchases in the first 3 months

Annual Fee


Rewards Rate

Earn unlimited 2% cash rewards on purchases

Benefits and Drawbacks
Card Details

Author Details

Maneesha Tiwari With more than seven years of experience managing content and editorial teams, Maneesha is passionate about news and how to help her audience navigate the ever-changing landscape of personal finance. She previously served as a journalist for Reuters, where she covered the stock market.