Florida's a great option if you've had your eye on sunnier spots to live in 2025.
Some like it hot, and there's no hotter place than the Sunshine State, especially for those who are looking to build wealth by investing in real estate.
Whether you're focused on affordability or nabbing an investment property near the beach, there's something for everyone. Combined with recent market developments, you'll understand why the real estate pros we spoke with say now's the time to make your move.
Set up direct deposit - pocket $400
Set up an eligible direct deposit with SoFi Checking and Savings and you could pocket a bonus of up to $400. Make the switch, set up direct deposit, earn the bonus. It basically takes no extra work at all other than following these steps.
Why people are switching: This account earns up to an insane 4.00% APY1 <p>Earn up to 4.00% Annual Percentage Yield (APY) on one SoFi Savings account with a 0.90% APY Boost (added to the 3.10% APY as of 5/28/26) for up to 6 months. Open your first SoFi Checking and Savings account and receive eligible direct deposits OR qualifying deposits of $5,000 every 31 days by 12/31/26. Rates are variable, subject to change. Terms apply at <a href="https://www.sofi.com/banking/#4">sofi.com/banking#4</a>. SoFi Bank, N.A. Member FDIC.</p> on savings for up to six months (3.10% APY standard + 0.90% APY boost) on top of that $50 or $400 bonus.2 <p>New and existing Checking and Savings members who have not previously enrolled in Direct Deposit with SoFi are eligible to earn a cash bonus of either $50 (with at least $1,000 total Eligible Direct Deposits received within 25 calendar days of your first Eligible Direct Deposit of $1 or more) OR $400 (with at least $5,000 total Eligible Direct Deposits received within 25 calendar days of your first Eligible Direct Deposit of $1 or more). Cash bonus amount will be based on the total amount of Eligible Direct Deposit received within 25 calendar days of your first Eligible Direct Deposit of $1 or more. If you have satisfied the Eligible Direct Deposit requirements but have not received a cash bonus in your Checking account, please contact us at 855-456-7634 with the details of your Eligible Direct Deposit. Direct Deposit Promotion begins on 5/15/2026 and will be available through 12/31/26. See full bonus and annual percentage yield (APY) terms at <a href="https://www.sofi.com/banking/checking-offer/">sofi.com/banking/checking-offer/</a></p> That's way better than the measly 0.38% APY (as of 06/15/26)3 <p>Based on <a href="https://www.fdic.gov/national-rates-and-rate-caps">this</a> FDIC data, as of 6/15/26.</p> national average savings accounts offer.
No monthly fees and no surprises. Open your account and earn up to a $400 bonus
You can take advantage of increased inventory
With more available homes, buyers no longer have to rush into bidding wars. Less competition means more intentional purchasing, allowing prospective homeowners the chance to secure better prices.
"For the first time in years, Florida's housing market has a notable increase in inventory, which means more selection and stronger negotiation power for buyers," according to Jeff Lichtenstein, CEO and Broker of Echo Fine Properties in Jupiter, Florida.
You'll have less financial stress thanks to favorable tax laws
As one of the most tax-friendly states, thanks to the absence of income tax, Florida appeals to many. That means, investors, retirees, and remote workers can make the most of their money with tax breaks like these.
Coupled with an effective property tax rate of .82%, it's much more affordable to work and own property here. Moving away from the financial stress of living paycheck to paycheck can ease this burden. It's kind of like paying yourself first — instead of the government.
You can retire in a thriving community
Florida houses some of the most notable retirement communities in the U.S.
With popular places like Naples and The Villages, it has become one of the country's top three most populous states.
And while the existing retirement communities appeal to the snowbird and 65 and over crowd, the sheer number of people living here makes it attractive to any age group.
You may no longer need to pay property taxes
Those state and income tax advantages we mentioned earlier offer some great perks now, but the state's property taxes might go away altogether.
A current proposal aims to eliminate property taxes altogether. "There is a bill on the table to get rid of property taxes," Lichentenstein says. "If that occurs, expect prices to skyrocket."
With the planned changes expected to drive up interest in the state, you may need to make a move now in order to take advantage of current deals.
You'll get nice weather all year long
The Sunshine State's tropical climate means sunny days year-round. This makes it
an ideal place for folks who love spending their time outdoors and on the water.
"Beyond the tax advantages, Florida offers a climate that
is both warm and inviting year-round, making it an ideal place for retirees,
remote workers, and vacationers alike," according to Austin Hair, an
American Ninja Warrior national finalist, a world champion wakeboarder,
and a passive real estate investor at Leaders
Real Estate.
If your ideal home means waking up where others pay to vacation, this is the state for you. Beaches, theme parks, and cultural hotspots are more than enough to keep you happy and traveling more.
You can invest in a booming rental market
Even if a full-time move isn't for you, and you're looking to cash in on the state's tourism industry, passive real estate investment might be for you.
"The state's thriving tourism industry also fuels strong demand for short-term rentals, making investment properties highly lucrative, particularly in cities like Orlando, Miami, and Tampa," according to Hair. "Additionally, the influx of businesses relocating to Florida is driving job growth, population increases, and higher property values, creating an attractive market."
There's still prime real estate to buy
Desirable locations in Florida continue to see population growth, making the hottest land harder to come by and driving up the price. "There isn't much land left in prime areas," according to Lichtenstein. "With demand [increasing], and a decrease of supply, prices will go up in the long run."
Hair agrees. "With rising demand, home prices are expected to continue appreciating, making 2025 a strategic time to buy before values climb even higher."
It really is all about timing, and trying to time the market by waiting for the perfect interest rate could make it harder to get a deal.
There are changes coming in the world of homeowners insurance
Legislation isn't just moving the mark on property taxes; it's also impacting insurance instability from excessive lawsuits.
"Insurance issues from Surfside collapse and easy to sue insurance companies over frivolous roof/water leak lawsuits have been reformed," Lichtenstein says. "This will lead to a stabilization of insurance pricing."
Bottom line
The combination of tax advantages, weather, and tourist attractions makes it an ideal investment for both homebuyers and entrepreneurs looking to tap into a new source of income.
Current market conditions— such as increased housing inventory and potential legislative changes — offer the ideal opportunity for snapping up your piece of the Sunshine State.
Just don't wait too long. According to the pros, just about everyone is about to be looking to take advantage of everything Florida has to offer.
- First month free
- Protection for unexpected expense
- 24/7 claims hotline
- Network of over 15,000 technicians
Subscribe Today
Learn how to make an extra $200
Get vetted side hustles and proven ways to earn extra cash sent to your inbox.
Add Us On Google