Let's face it – these days, most of us are looking for ways to save money at the store. Every little bit of savings helps, and there are some stores where it's easier to save than others. Walmart has expanded its exclusive brands in the past few years to expand customers' savings possibilities. But it can be hard to narrow down these brands and find the ones that make sense for you.
Here are seven underrated Walmart brands to look for to save money on Walmart essentials.
Editor's note: Prices and availability are subject to change and may vary by location.
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Equate
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Equate is Walmart's in-house personal care brand. Launched in the 90s, Equate has gone toe-to-toe with national brands like Neutrogena and Procter and Gamble and held its own with a significant market share. Equate Hydration Gel Facial and Neck Moisturizer, formulated with hyaluronic acid, is comparable to Neutrogena's Hydro Boost Water Gel Face Moisturizer Lotion with Hyaluronic Acid, and has a ton of five-star reviews.
Another stand-out Equate product that customers are raving about is the Makeup Remover Cleansing Towelettes. They are comparable to Neutrogena Makeup Remover Wipes and Face Cleansing Towelettes, for a fraction of the price, and shoppers rave over them.
Mainstays
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If you need kitchen staples, Walmart's brand Mainstays has a ton of affordable options. Their Non-Stick Bakeware Set provides exceptional value for customers, with one 8-inch square pan, one 13-inch by 9-inch pan, one cookie sheet, one muffin pan, and two loaf pans for under $22 — that averages out to about $3.62 a piece. Compare this set to a similar set from Cuisinart that sells for $44.
The Mainstays brand also has must-have gadgets like a 2-slice toaster that has six shade settings, so you'll get the perfect toast every time, and 100% Cotton Pot Holders that come in three colorways — teal, silver, and red — and customers like that they hold up even after being washed.
Better Homes & Gardens
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You can refresh your space without breaking the bank with Walmart's Better Homes & Gardens brand. Since 2008, Walmart has been your one-stop shop for home decor fit for the pages of Better Homes & Gardens magazine. Luxe-looking home items like the Cable Knit Throw or the 3-Piece White Floral Comforter Set are such a steal and look like they came from a specialty boutique. You can also find wall art, furniture, floor coverings, and anything else to turn your house into a home.
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Shopping pro tip: This month's best deals
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May brings both warmer weather and major sales with the combo of Mother's Day (May 11) and Memorial Day (May 26). Here are some of the best deals to watch for:
- Mattresses, furniture, and large appliances
- Spring clothing clearance
- Garden plants and outdoor furniture
- For grocery savings, consider seasonal produce like strawberries, artichokes, and cherries.
Retailers are already prepping for summer while you're just enjoying spring, making May perfect to save money at your favorite retailers.
Time and Tru
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If you need to upgrade your look on a budget, Walmart's Time and Tru brand is a great place to start. Full of on-trend women's clothing, shoes, and accessories, Time and Tru is a treasure trove for budget-fashionistas. For on-the-go days, the Time and Tru Women's Skyler Nylon Backpack can fit all your essentials, and the Chelsea Rain Boots are great for weathering those spring showers in style.
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Great Value
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As far as pantry staples go, Great Value has some of the best prices. Arguably Walmart's best-known brand, Great Value has everything you need to stock your fridge, freezer, and pantry. Shoppers can get everything from Great Value Fresh Seal Double Zipper Sandwich Bags for under $3 to Great Value Original Beef Jerky for only $5.32 for 5 ounces, and everything in between.
Athletic Works
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Athleisure is the go-to for a modern-day mix of comfort and ease, but who wants to drop $100 on Lululemon leggings? You don't have to with Walmart's answer to overpriced active wear, Athletic Works. Products like the Stretch Ankle Leggings are priced to sell, and they even have pockets, while the Cotton Active Tees for men are perfect for hitting the gym or the couch; it doesn't get much better than your next favorite tee for less than $5.
Quick tips: How to prepare for economic uncertainty
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Uncertain times call for a review of expenses that goes beyond simple cost-cutting. Here are some steps for you to consider:
- Build a 6-month emergency fund. Prioritize this above other financial goals.
- Compare rates on big ticket items like auto insurance to make sure you aren't overpaying.
- Delay major purchases when possible.
- Consider a side hustle that can generate income with minimal startup costs.
During challenging economic periods, try to focus on what you can control. And remember that financial resilience isn't built overnight.
Bettergoods
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Bettergoods is Walmart's new healthier choice brand. If you have dietary restrictions or you're just looking for some affordable but healthy food choices, this brand is for you. Their Gluten Free Lemon Blueberry Muffin Mix makes 12 delectable muffins, is dairy-, gluten-, and dye-free, and if you're looking for an affordable alternative to milk, look no further. Bettergoods offers a half-gallon of Plant-Based Unsweetened Original Almondmilk for a fraction of the cost of name brands like Almond Breeze.
Bottom line
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Tackling the rising cost of living isn't for the faint of heart. But buying from Walmart's network of brands is one way to save money on groceries and staples.
And don't forget to use digital coupons from Walmart's website and app to lower your total even more. With these tactics, you're well on your way to saving money on your monthly expenses.
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