Walmart’s New Perks Can Nab Managers $400,000 a Year, No College Degree Needed

New stock grants can push manager salaries at Walmart to new heights.
Updated April 11, 2024
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Walmart, the retail giant and the nation's largest private employer, recently announced a significant enhancement to its compensation structure for U.S. store managers. The company aims to retain and attract top talent in the competitive job market by offering stock grants as part of its revamped incentive program, bringing manager pay to new heights.

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What Walmart is offering

Starting in April, U.S. store managers at Walmart will receive annual stock grants worth up to $20,000. The stock grants vary based on the store format, with Supercenter managers receiving the highest amount, followed by managers of Neighborhood Markets and Hometown stores.

Walmart emphasized this move is part of its commitment to making managers act and think like owners.

The value of stock grants

Beginning in April, managers of Supercenters will receive $20,000 annually. This comes in addition to the recently boosted average base pay for Walmart managers — up from $117,000 in 2023 to $128,000 in 2024.

While the stock grants add a valuable layer to compensation, the actual worth depends on the performance of Walmart's stock over the vesting period. Walmart managers will gain ownership of one-twelfth of their stock grant every quarter over three years. This structure encourages a long-term commitment from managers, aligning their interests with the company's success.

Additionally, managers are eligible to earn 200% of their base pay (around $256,000) in yearly bonuses, which are tied to their stores’ sales and profits. With yearly bonuses, higher base pay, and stock grants, managers may now earn up to $404,000 a year.

Pretty impressive for a role that anyone with a high school degree may be eligible for.

Why Walmart is making this move

The decision to provide stock grants aligns with Walmart's broader strategy to retain and incentivize top leadership.

The overall job market is experiencing increased pressures on employees, especially in the retail sector, as online services like BOPIS (buy online pick up in store) become integral. Walmart's move is not only about retaining talent but also about driving profitability and efficiency.

The company recognizes the pivotal role store managers play in store performance and aims to boost their efficiency, growth focus, and profitability targets. For workers, the introduction of stock grants signifies a positive shift in compensation structure, providing an opportunity for managers to become literal owners in the company.

Bottom line

Walmart's decision to offer stock grants to managers reflects a strategic response to the evolving job market and a commitment to driving store performance. As the retail landscape continues to transform, companies like Walmart are adapting their compensation structures to attract and retain top talent. 

The impact of such initiatives on workers will unfold over time, with the success of the strategy hinging on the performance of Walmart's stock and the ability of store managers to thrive in their roles as company owners. If all works out well, though, it should be a win-win, allowing for the company to grow as well as provide managers with an avenue to build wealth.

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Author Details

Georgina Tzanetos Georgina Tzanetos is a former financial advisor who has been active in financial media for the past six years. She holds a master's in political economy from NYU, where she studied distressed labor markets.