According to a survey conducted by Gusto on new business formations, nearly half of new businesses in the U.S. are started by women. But although the number of women entrepreneurs has been growing rapidly, women business owners still face unique challenges, including greater difficulty accessing financing.
But a number of companies established by women have gone on to become publicly traded, and the success of those firms has even surpassed that of companies without women in leadership positions. This presents an opportunity for investors, who can now buy a variety of stocks in women-owned businesses. And investing has been made all that much easier for the average person to do thanks to the many apps changing how we invest.
If you want to get in on this entrepreneurial action, here's what you need to know about investing in women-owned firms, along with a list of flourishing businesses to choose from.
Why you might invest in women-owned businesses
If you invest in women-owned businesses, you can grow your money while also potentially impacting social change. Values-based investing is a great way to support causes you care about, including closing the gender gap.
Women are still under-represented in Fortune 500 companies, holding only around 10% of leadership roles. Women entrepreneurs also have difficulty accessing the capital and mentorship needed to grow their businesses. But gender diversity can drive innovation and help reach women consumers, who control the majority of household spending.
Furthermore, several studies have shown that companies with women in leadership positions tend to perform better than exclusively men-led businesses.
All of this means that you might consider investing in women-owned businesses because you believe in gender equality, because you want to support economic growth, or simply because you're looking to make a wise investment.
To give you some ideas of the kinds of companies you could invest in, we've selected eight companies from a variety of industries that are both founded and run by women, so you can get some inspiration for the stocks that might work for your portfolio.
8 women-owned businesses you could invest in
Veracyte
Founded by Bonnie Anderson in 2008, Veracyte is a San Francisco-based genomic diagnostics company that is innovating diagnostics for certain cancers and other health conditions by providing more affordable and less invasive methods.
Anderson served as chairman of the board and CEO, then moved into the role of executive chairwoman until June 2023. There are three women on the executive team and two women on the board. The company's total product revenue grew to $131.9 million in the third quarter of 2025.
Sunrun
Sunrun is an industry-leading residential solar energy provider that makes it easy and affordable for homeowners to switch to clean energy by offering solar installation for as little as $0 down with a monthly fee. Founded by Lynn Jurich along with Edward Fenster and Nat Kramer in 2007, the company is headquartered in the San Francisco Bay Area and employs more than 11,000 people.
Lynn Jurich is a co-executive chair and there are three other women on the executive team, including the company's CEO Mary Powell. The growing company now has more than 1 million customers and has plenty of room to expand — only 7% of homes in the U.S. are solar-powered. Every minute, Sunrun adds new solar panels to a home.
Stitch Fix
Katrina Lake founded Stitch Fix in 2011 out of her apartment while attending Harvard. The company now provides a personalized online shopping experience to millions of clients. With Stitch Fix, clients are matched with one of the company's stylists to receive a customized box of clothing and accessories (available for men, women, and kids).
Lake is now the executive chairperson of the company, and there's two women on the five-person executive team. There are also three women on the Stitch Fix board in addition to Lake as chairperson. Third-quarter net revenue in 2025 was $311.2 million. Stitch Fix holds the largest share of the market when it comes to online styling services.
Quince Therapeutics (Formerly Cortexyme)
Founded by Casey Lynch, Kristen Gafric, and Stephen Dominy in 2012, Quince Therapeutics is a biopharmaceutical company that works on therapeutic treatments for degenerative disorders like Alzheimer's. The team is currently testing one therapeutic solution in an ongoing Phase 3 clinical trial with 105 patients.
There are five women on the executive team and three women directors on the board. Although Quince is still testing its products, the revenue-earning potential could be high if they have successful outcomes.
Eventbrite
In 2024, there were more than 89 million average monthly users on Eventbrite, an online platform that allows anyone to list, find, and attend all kinds of events, from music festivals to marathons. In 2024, 4.7 million events taking place in 180 countries were made possible by Eventbrite. Paid ticket volume was 19.1 million in the third quarter of 2025.
Eventbrite was founded in 2006 by Julia Hartz, Kevin Hartz, and Renaud Visage. The company grew rapidly between its founding and its initial public offering in 2018. Julia Hartz serves as CEO and there are two other women on the executive team as well.
The RealReal
What's better than investing in a Chanel handbag? How about investing in a company that allows online shoppers to purchase authenticated luxury designer items on consignment? The RealReal does just that.
Since its founding by Julie Wainwright out of her home in 2011, the RealReal has acquired millions of customers and has established 13 retail locations in addition to the online platform. Product offerings range from designer handbags to fine art, and The RealReal is the only online reseller to authenticate every item.
Furthermore, the company is committed to diversity and is 66% female, 15% Black, 34% Latino, and 7% Asian. There are five women on the executive team, and 50% of the board is female as well.
Bumble
Bumble is a social networking app that has dating, friendship, and business components. It differs from other dating apps in that women are required to make the first move when matched with men, a reversal of old-fashioned norms.
Bumble's founder and CEO, Whitney Wolfe Herd, became the world's youngest self-made female billionaire after taking the company public in 2021. She is one of four women on an eight-person executive team and also serves as a member of the board of directors, which is more than 70% female.
Bumble has grown rapidly since the company was founded in 2014 in Austin, Texas. The total number of paid users was 3.6 million in the third quarter of 2025, and revenue was $246.2 million. In addition to providing a service designed for women, Bumble aims to combat sexual harassment, which Herd experienced while working at Tinder.
Twist Bioscience
Twist Bioscience is an industry-leading DNA synthesis company. The business makes synthetic DNA writing faster and cheaper, benefiting partners that need customized genetic sequences. And Twist is doing well — the company announced revenues of $96.1 million for the third quarter of fiscal year 2025, an 18% increase year over year.
Emily Leproust, Ph.D., who co-founded the company in 2013, is CEO at Twist. She leads a diverse team with three other female executives. The company's customer base and revenue continue to grow, with the synthetic biology market projected to grow to $61.6 billion by 2029.
Resources for women-owned businesses
Although female entrepreneurs and small business owners should be inspired by these eight women who took their companies public, they should also know the success of these companies did not come without obstacles.
The biggest hurdle for many women is securing enough funding to start their business. If you know a woman who is struggling to get her company off the ground, there are a number of business development resources specifically designed to help women:
- The Office of Women's Business Ownership (OWBO) provides training and support for women entrepreneurs, especially those who are disadvantaged socially or economically. The OWBO oversees Women's Business Centers (WBCs), which are available in almost every state and provide on-site learning.
- The Women-Owned Small Business (WOSB) Federal Contracting Program and Economically Disadvantaged WOSBs (EDWOSBs) are designed to provide more federal contracting dollars to women-owned small businesses by limiting competition in industries where women are underrepresented. You will need to obtain a WOSB certification to be eligible for these contracting opportunities, but this can be done through various methods including online and through third-party certifiers. The self-certification process is no longer available.
- The U.S. Women's Chamber of Commerce offers women-owned business certifications that can help women access special funding and other support.
- The Women's Business Enterprise National Council (WBENC) offers certification for women-owned businesses, training for women executives, and networking and procurement opportunities.
- IFundWomen is a crowdfunding site designed to support women entrepreneurs.
- SCORE provides mentorship and resources for women entrepreneurs.
Women should also consider the standard assistance offered by the Small Business Administration. The SBA coordinates with many of the programs listed above and also helps connect entrepreneurs with other programs and lenders. In addition, you might see what your local government and nonprofit agencies also have available.
FAQs
How do I help a woman-owned business?
There are several ways you can help a woman-owned business grow. You might:
- Purchase its products or services.
- Follow the company's social media accounts and promote them on your own pages.
- Subscribe to their email list and ask friends to do the same.
- Set aside a certain amount of your investing budget to go toward women-owned businesses.
- Provide financing through crowdfunding or peer-to-peer lending.
- Reach out to them directly and ask how you can provide support.
What qualifies as a woman-owned business?
In order to be a certified women-owned small business and meet the eligibility requirements for federal contracts, you'll need to have a small business that is at least 51% owned and operated by women who are U.S. citizens. You'll also need to show that women are in charge of making long-term decisions for the company in addition to handling day-to-day operations.
How do I get started investing in women-owned businesses?
Although investing money used to be reserved for the wealthy, anyone can get started investing in women-owned businesses. First, determine your budget for individual stocks, which might only be a small percentage of your overall investment portfolio. Once you know your budget, you could use an investment platform to buy fractional shares of women-owned businesses from several industries so you have a diversified selection.
Bottom line
Although the gender gap is narrowing when it comes to women's access to funding, women still face a number of obstacles and need support through financing, training, and mentorship. One way to show your support is by being a customer of small women-owned businesses in your community and beyond.
Another way to impact change (and work toward your financial goals while you're at it) is to invest in women-owned businesses. If you're not sure where to start, look at our lists of the best brokerage accounts and the best investment apps. You're likely to find an investment platform that meets your needs, suits your budgets, and aligns with your values.