Streaming Inflation: How Streaming Prices Have Changed Over the Years 2024

FinanceBuzz looked at how subscription costs have changed over the years for eight of the largest video streaming platforms to see which ones have raised prices the most and least.

A woman scrolls through a streaming platform.
Updated Aug. 30, 2024
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Streaming platforms like Netflix, Hulu, and Disney+ offer beloved classic movies and shows as well as original content that have become classics in their own right. As a result, many people have supplemented or even replaced their traditional cable TV subscriptions with streaming services.

While these services were all introduced with basic-level subscriptions that came with relatively reasonable monthly price tags, gradual price hikes and the introduction of premium, ad-free tiers have driven up those costs over time.

To help consumers understand just how much prices have changed, the team at FinanceBuzz analyzed the monthly prices for both standard and premium streaming subscriptions over the nearly 20 years since streaming services first launched.

In this article

Key findings

  • Since their launch in 2011 and 2013, respectively, Netflix’s standard and premium subscriptions have nearly doubled in price.
  • While Apple TV has doubled in price since 2019, it’s the only platform that doesn’t require a premium subscription to avoid ads.
  • Amazon Prime Video is the only platform whose standard subscription price hasn’t changed since its launch.

How standard streaming subscriptions have changed in price

Of the current major streaming platforms, Hulu was the first to launch way back in 2007. The service was free for the first few years, making money by showing ads during the shows and movies that were available to watch. By 2010, however, Hulu started charging a subscription fee, and every platform launched since that time has made users pay from the start.

Subscription fees aren’t the only thing streaming customers have had to get used to, as price changes (mostly increases) on those fees have also been common in the streaming era. In fact, Amazon Prime Video is the only service that hasn’t changed its pricing in some way, staying at a consistent $8.99 price point since becoming available as a standalone service in 2016.

Netflix has increased its monthly subscription costs more often and to a greater degree than any other streaming service. Since 2011, Netflix has increased prices seven times, which has ultimately resulted in a 94% increase in the cost for a standard monthly subscription ($8 in 2011 to $15.49 in 2024).

That $15.49 monthly subscription cost is the second-highest of any platform, behind the $16.99 price for Max (formerly HBO Max). Four streaming services are tied with the lowest cost, as a standard subscription for Hulu, Paramount+, Peacock, and Disney+ all cost just $7.99 per month.

Two streaming services have actually decreased prices since launching. Paramount+ prices dropped from $5.99 to $4.99 between 2020 and 2021 before returning to the $5.99 price point in 2023. Hulu has actually dropped the price for its standard subscription multiple times, from $9.99 to $7.99 between 2010 and 2011, dropping it a further $2 to $5.99 in 2016, and going from $7.99 to $5.99 in 2019 following a 2017 price increase.

Paying for a premium: How ad-free streaming has changed in price

Premium tiers are a more recent addition to the world of streaming services. These subscription levels cost more money every month but offer users extra benefits, such as commercial-free viewing, higher video quality, access to exclusive content, and more.

Unlike with standard subscriptions, prices for these premium plans have only gone up, none more so than at Netflix. When it first launched in 2013, Netflix Premium had a $12 monthly price tag. It now costs $22.99 per month, a 92% increase in 11 years.

That’s also the most expensive premium plan of any platform, $2 more expensive than the current cost for Max’s Ultimate Ad-Free tier. The newest premium subscription is also the most affordable, as Amazon Prime Video introduced commercials to its platform and an ad-free tier earlier in 2024. Using Prime without commercials costs $11.98 as a standalone service, a penny per month cheaper than Peacock’s Premium Plus service.

Of the eight major streaming services, seven offer a premium subscription level. The lone holdout is Apple TV+, which offers only a single standard-level subscription available to customers for $9.99 per month.

Advice from the experts

While our study gave good insight into how much the cost of streaming subscriptions has risen, we also had questions about how to fit them into a budget best. To find out, we asked a panel of experts to weigh in.

How can viewers fit entertainment services, such as streaming, into their budgets without overspending? 

Do you personally subscribe to multiple streaming services? If so, how do you decide which ones to keep paying for and which to cancel?

Bottom line

If you’ve lost track of how many subscriptions you pay for, and it’s causing you to overspend and stray from your budget, here are some tips that can help:

  • Cancel any unused subscriptions. Recurring expenses for unused products will run up your monthly spending quickly. If you enjoy one streaming service way more than another, canceling the one you don’t use is a great tip on how to save money.
  • Get rewards whenever you pay your monthly fees. Make your monthly expenses beneficial by racking up points and redeemable rewards using credit cards on streaming services.
  • Readjust your budget. If you want to treat yourself to an ad-free premium streaming subscription, adjusting your budget with a tool like Rocket Money can be super helpful. Our Rocket Money review can give a full perspective on how you can start reworking your budget with ease.

Methodology

All costs are based on per-month subscription costs. 2024 data is based on the official websites for each streaming service, while historic costs were found via a variety of news and blog articles detailing past pricing details and changes.

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