Managing your budget in retirement is critical since you're on a fixed income, which is particularly true when grocery shopping. It's easy to overspend at the store and go well beyond your budget, buying food you'll never eat. As a retiree, you want to avoid wasting money at all costs, so there are some common mistakes you'll want to steer clear of at the supermarket.
Here are 12 mistakes older Americans make at the grocery store and how to avoid them.
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Shopping without a list
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Grocery stores are designed to bombard you with flashy items you don't need. Avoid wandering the store without a list of groceries you plan on buying. A purchasing plan will reduce potential impulse buys or forgetting to purchase essential items.
Make a list of everything you need before entering the store.
Ignoring expiration dates
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Inspect the expiration date on every item you purchase, and make sure you're buying the freshest one possible. Failing to inspect the date can lead to buying food that spoils quickly before you can eat it.
Shopping while hungry
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Hunger pangs are not what you want while shopping for food. Shopping on an empty stomach can lead you to buy unhealthy foods and way too many of them. You'll have lowered inhibitions, and there will be a higher likelihood that you'll ignore your budget and shopping list.
Be sure to eat a meal or snack before you head out to keep more money in your wallet.
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Overlooking senior discounts
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Once you reach retirement age, various senior discounts are offered at many grocery stores. Be sure to ask your local store if there are special senior discount days or promotions you can take advantage of.
Shopping pro tip: This month's best deals
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April brings not just warmer weather and sunnier days, but also excellent shopping opportunities. With Easter happening on April 20, retailers will offer significant discounts on seasonal items at the end of the month, while also preparing for graduations, weddings, and spring cleaning season.
Here are some of the best deals to watch out for:
- Cookware sets on sale for graduation and wedding season
- Winter clearance items like coats and sweaters at end-of-season prices
- Spring cleaning supplies with potential BOGO offers at stores like Target
- Air conditioners before peak summer demand drives prices higher
- Lawn care equipment as homeowners prepare for the growing season
- Post-Easter candy and ham at deeply discounted prices once the holiday has passed
- For grocery savings, consider seasonal produce like asparagus, broccoli, and spinach, which will be at their freshest and most affordable.
Remember that retailers are always thinking a season ahead. They're already preparing to get rid of spring merchandise while you're just getting ready to enjoy it. This makes April a great time to find budget-boosting deals of all kinds and save money at your favorite retailers.
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Buying in bulk unnecessarily
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It can be hard to break the habit of buying things in bulk, but there's no need to stockpile and hoard large quantities of food in retirement. If you're an empty nester and you've downsized your living situation, you don't need your pantry stuffed with food you'll never eat before it expires.
Instead, buy non-perishable items in bulk, and avoid those massive containers of food that will start to go bad before you're even halfway through with them.
Sticking to name brands
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Assuming that only name brands offer quality can lead to overspending. Store brands often provide similar quality at a lower price.
Don't be fooled by the clever marketing of known brands—it's unlikely that the quality of the product is that much better than its name-brand counterpart.
Quick tips: How to save on your grocery bill
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Grocery shopping doesn't have to break the bank when you use the right strategies. Here are some of our favorite tips for reducing food expenses that we personally put to use:
- Plan your meals around what's already in your pantry, then create a shopping list to prevent impulse purchases.
- Buy store brands instead of name brands whenever possible.
- Always make sure to compare unit prices, not just sticker prices.
- Stock up on staples when on sale, but don’t ever buy just because something comes in bulk.
- Shop the marked-down section for near-expiration bargains
- Join your store's loyalty program so you don’t miss out on member discounts.
Even though something like choosing coupons in your grocery store app can feel like an annoying task to handle every week, the savings can really add up. Double check in case your store also offers perks like gas rewards or any other discounts you might be able to take advantage of outside the grocery store.
Purchasing too many perishable items
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Be careful when buying many perishable items, particularly fruits and vegetables with a short shelf life. The worst thing you can do is let the food rot away in your pantry or refrigerator.
Instead, focus on buying smaller quantities that you can finish within a week or less to considerably reduce your food waste.
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Not buying frozen and canned items
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While fresh food is nutritious, frozen and canned options can be equally healthy and have a longer shelf life, reducing waste.
Frozen fruits and vegetables are packaged at the height of their ripeness, so they can be a great alternative to fresh produce without skimping on nutritional quality.
Falling for marketing gimmicks
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Stores strategically place items to encourage impulse buying, such as placing essentials at the back of the store. Avoid buying anything on display right as you enter the front door. Those displays tend to have a lot of pre-made and prepackaged foods that aren't the healthiest choice.
Awareness of these tactics can help you navigate the store more intentionally, making you less likely to waste money buying junk food.
Not utilizing coupons and membership discounts
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You're likely shopping at the same store for groceries, so there may be rewards, coupons, and membership programs you could be using.
Check to see if your store has a membership or rewards option and sign up for it. Many large chains also offer coupons at a pretty consistent rate.
Buying pre-packaged or pre-cut food
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While convenient, pre-cut fruits, vegetables, and pre-packaged meals often come at a premium price. Purchasing whole produce and preparing it yourself is often more economical and gives you more food for your buck.
Not reviewing receipts for errors
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Failing to check your receipt can result in unnoticed pricing errors or missed discounts. Always review your receipt before leaving the store to make sure it's correct.
Double-check to ensure you weren't overcharged for something, especially if you were shopping during a particularly busy time in the store.
Bottom line
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According to the United States Department of Agriculture, the average American household wastes approximately 30% of the food they buy, and retirees are just as susceptible, especially if they're only cooking for one or two people.
Avoid wasting food and money by being mindful of common shopping mistakes. Small, intentional changes in how you shop for groceries can make each trip to the store more budget-friendly and impact your long-term financial health.
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