15 Most Underrated Target Brand Items That You Should Be Buying

Try Target store brands the next time you shop to get extra savings on your purchases.
Updated March 22, 2024
Fact checked
Target store boarded from riots

We receive compensation from the products and services mentioned in this story, but the opinions are the author's own. Compensation may impact where offers appear. We have not included all available products or offers. Learn more about how we make money and our editorial policies.

It's easy to stay on budget when you shop at Target, especially when it comes to the retailer's own brands.

One of the best ways to save money shopping is to buy store brands, which are usually cheaper than name brands, and Target has plenty to choose from.

But there are other Target brands you may not know about. Check out these underrated Target brands the next time you shop at the big retailer.

Earn cash back on everyday purchases with this rare account

Want to earn cash back on your everyday purchases without using a credit card? With the Discover®️ Cashback Debit Checking account (member FDIC), you can earn 1% cash back on up to $3,000 in debit card purchases each month!1

With no credit check to apply and no monthly fees to worry about, you can earn nearly passive income on purchases you’re making anyway — up to an extra $360 a year!

This rare checking account has other great perks too, like access to your paycheck up to 2 days early with Early Pay, no minimum deposit or monthly balance requirements, over 60K fee-free ATMs, and the ability to add cash to your account at Walmart stores nationwide.

Don’t leave money on the table — it only takes minutes to apply and it won’t impact your credit score.

Apply for a Discover Cashback Checking account today


Courtesy of Target Target Dealworthy deal

Dealworthy is Target’s newest addition to its store-brand line-up, so you may have to wait to see its products in your local store.

The line covers low-priced options for everyday purchases, such as beauty items like cotton balls.

The line plans to expand throughout 2024, covering things like charging cables, toothbrushes, and paper plates among its options.

Favorite Day

Courtesy of Target Target Favorite Day sign with macarons

You may be used to seeing Good & Gather when you wander the grocery aisles at Target, but Favorite Day is also a tasty treat on Target’s shelves.

The brand offers sweets such as candy, ice cream, and more to satisfy your sweet tooth and make each day a favorite.

Original Use

Courtesy of Target Target Original Use logo

Target has some great options for men and women of all ages, as well as young adults.

Check out Original Use, for example, which caters to young men with a line that has a fresh, youthful take and a wide range of sizes, including big and tall options.

Get a protection plan on all your appliances

Did you know if your air conditioner stops working, your homeowner’s insurance won’t cover it? Same with plumbing, electrical issues, appliances, and more.

Whether or not you’re a new homeowner, a home warranty from Choice Home Warranty could pick up the slack where insurance falls short and protect you against surprise expenses. If a covered system in your home breaks, you can call their hotline 24/7 to get it repaired.

For a limited time, you can get your first month free with a Single Payment home warranty plan.

Get a free quote


Courtesy of Target Target Threshold logo

You may regularly check out the clothes or food sections at Target while not going to the home goods section unless you need something specific.

In those cases, Threshold is there for you with plenty of home goods like bedding, furniture, and decorative options that you can use to highlight your living spaces.


Courtesy of Target Target Embark logo

Head outdoors with all the gear you need from Embark.

The Target brand offers camping gear, coolers, travel packs, and more, depending on your needs for getting outside.

You may want to add it to your summer shopping list, so you have everything you need to enjoy the outdoors on solo adventures or hanging out with friends.


Courtesy of Target Target Heyday picture with lady

You may like to accessories your electronics with a new strap for your Apple watch or a phone case for your latest smartphone.

Heyday lets you find the perfect accessory while looking bright and stylish instead of falling into the trap of techie black and gray.

Mondo Llama

Courtesy of Target Target Mondo Llama classic washable markers

Crafting is a great way to be creative and make something unique for you or your friends and family.

Mondo Llama has you covered with crafting supplies like paint, sketchpads, activity kits, and craft kits to keep you happy and creative.


Courtesy of Target Target Wondershop logo

Sometimes, you may only see a Target brand for a short time of year, like when Wondershop comes out for the winter holidays.

Wondershop covers holiday decorations, tree ornaments, wrapping paper, and more. They even have cute holiday attires for your favorite furry friends.


Courtesy of Target Target Brightroom organizers

It can be challenging to figure out how to best organize your spaces, but Target has the perfect brand for you.

Check out Brightroom, which specializes in storage solutions for your bedroom, kitchen, living room, and more. The stylish designs look good while adding some order to messy spaces.

Stop overpaying when you shop online

Shopping online has its perks. It's super convenient, but it can be time consuming to find the best deals. Instead of hunting for coupon codes (that don't always work!) and opening tons of browser tabs comparing prices, you can try Capital One Shopping.

Capital One Shopping makes saving money effortless. Just add the browser extension and when you check out, it'll scour the internet for coupon codes to help you save cash. And before you check out at 25+ major retailers, Capital One Shopping will notify you with a friendly pop-up if the item you're buying is available cheaper somewhere else.

Capital One Shopping is free to use and won't show you ads. Add it today and stop overpaying!2

Get Capital One Shopping now

Art Class

Courtesy of Target Target Art Class logo

What happens when your kids outgrow Cat & Jack clothes? Don’t worry. Target has you covered.

Art Class is perfect for tweens and teens who want to step up from kids’ stuff to something that’s a little cooler with trendy graphic tees, cool shoes, and the latest fashion items.


Courtesy of Target Target Colsie logo

Loungewear has become a trendy option in recent years, so add some to your closet with Colsie.

You can find items like pajama shorts, rompers, and sweatsuits to stay comfortable while hanging out at home or wherever you feel like lounging.

Open Story

Courtesy of Target Target Open Story luggages

You may be excited about your next trip, but do you have the right luggage to transport your belongings?

Grab suitcases, luggage tags, travel pillows, and more as part of Target’s Open Story brand.

You can also find kits with travel-size bottles in a clear carrier to help you get through security if you’re flying.

Hyde & EEK! Boutique

Courtesy of Target Target Hyde & EEK! Boutique

Target knows it has shoppers who love getting into the Halloween spirit and has the perfect brand just for them. Grab some frightfully good deals with Hyde & EEK! Boutique.

Decorate your home for Halloween or turn your pet into a pineapple with some costumes for your furry friends, among other options.


Courtesy of Target Target Kindfull

Be kind to your pets with the Kindfull brand from Target, which offers items for the animals in your life.

The line includes healthy food, treats, and supplemental care for your pets, with no artificial colors or flavors and no extra fillers you may find in other foods.

Cloud Island

Courtesy of Target Target Cloud Island logo

Get started on a nursery for your newest addition, or add some fun pieces to your baby basics with Cloud Island.

The brand covers all things baby-like, such as clothing, bedding, accessories, and more, so your bundles of joy can live in style without busting your budget.

Bottom line

wolterke/Adobe Target Retail Store and Trademark Logo

Target can be a great option if you’re on a budget and want to try some store brands to see if they can help you save money.

You’ll also want to save more money by using one of the best cash back credit cards, especially if you’re used to making several monthly purchases at Target.

Discover®️ Cashback Checking Benefits

  • Earn 1% cash back on up to $3,000 in debit card purchases each month1
  • No minimum deposit, no minimum balance, and no account fees
  • Access your paycheck up to 2 days early with Early Pay
  • 60K+ fee-free ATMs and make cash deposits at Walmart stores nationwide

Author Details

Jenny Cohen Jenny Cohen is a freelance writer who has covered a bit of everything, from finance to sports to her favorite TV shows. Her work has been featured in The Wall Street Journal, USA Today, and FoxSports.com.

Want to learn how to make an extra $200?

Get proven ways to earn extra cash from your phone, computer, & more with Extra.

You will receive emails from FinanceBuzz.com. Unsubscribe at any time. Privacy Policy

  • Vetted side hustles
  • Exclusive offers to save money daily
  • Expert tips to help manage and escape debt