15 Most Underrated Target Brand Items That You Should Be Buying

SAVING & SPENDING - SHOPPING
Try Target store brands the next time you shop to get extra savings on your purchases.
Updated March 22, 2024
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It's easy to stay on budget when you shop at Target, especially when it comes to the retailer's own brands.

One of the best ways to save money shopping is to buy store brands, which are usually cheaper than name brands, and Target has plenty to choose from.

But there are other Target brands you may not know about. Check out these underrated Target brands the next time you shop at the big retailer.

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Dealworthy

Courtesy of Target Target Dealworthy deal

Dealworthy is Target’s newest addition to its store-brand line-up, so you may have to wait to see its products in your local store.

The line covers low-priced options for everyday purchases, such as beauty items like cotton balls.

The line plans to expand throughout 2024, covering things like charging cables, toothbrushes, and paper plates among its options.

Favorite Day

Courtesy of Target Target Favorite Day sign with macarons

You may be used to seeing Good & Gather when you wander the grocery aisles at Target, but Favorite Day is also a tasty treat on Target’s shelves.

The brand offers sweets such as candy, ice cream, and more to satisfy your sweet tooth and make each day a favorite.

Original Use

Courtesy of Target Target Original Use logo

Target has some great options for men and women of all ages, as well as young adults.

Check out Original Use, for example, which caters to young men with a line that has a fresh, youthful take and a wide range of sizes, including big and tall options.

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Threshold

Courtesy of Target Target Threshold logo

You may regularly check out the clothes or food sections at Target while not going to the home goods section unless you need something specific.

In those cases, Threshold is there for you with plenty of home goods like bedding, furniture, and decorative options that you can use to highlight your living spaces.

Embark

Courtesy of Target Target Embark logo

Head outdoors with all the gear you need from Embark.

The Target brand offers camping gear, coolers, travel packs, and more, depending on your needs for getting outside.

You may want to add it to your summer shopping list, so you have everything you need to enjoy the outdoors on solo adventures or hanging out with friends.

Heyday

Courtesy of Target Target Heyday picture with lady

You may like to accessories your electronics with a new strap for your Apple watch or a phone case for your latest smartphone.

Heyday lets you find the perfect accessory while looking bright and stylish instead of falling into the trap of techie black and gray.

Mondo Llama

Courtesy of Target Target Mondo Llama classic washable markers

Crafting is a great way to be creative and make something unique for you or your friends and family.

Mondo Llama has you covered with crafting supplies like paint, sketchpads, activity kits, and craft kits to keep you happy and creative.

Wondershop

Courtesy of Target Target Wondershop logo

Sometimes, you may only see a Target brand for a short time of year, like when Wondershop comes out for the winter holidays.

Wondershop covers holiday decorations, tree ornaments, wrapping paper, and more. They even have cute holiday attires for your favorite furry friends.

Brightroom

Courtesy of Target Target Brightroom organizers

It can be challenging to figure out how to best organize your spaces, but Target has the perfect brand for you.

Check out Brightroom, which specializes in storage solutions for your bedroom, kitchen, living room, and more. The stylish designs look good while adding some order to messy spaces.

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Art Class

Courtesy of Target Target Art Class logo

What happens when your kids outgrow Cat & Jack clothes? Don’t worry. Target has you covered.

Art Class is perfect for tweens and teens who want to step up from kids’ stuff to something that’s a little cooler with trendy graphic tees, cool shoes, and the latest fashion items.

Colsie

Courtesy of Target Target Colsie logo

Loungewear has become a trendy option in recent years, so add some to your closet with Colsie.

You can find items like pajama shorts, rompers, and sweatsuits to stay comfortable while hanging out at home or wherever you feel like lounging.

Open Story

Courtesy of Target Target Open Story luggages

You may be excited about your next trip, but do you have the right luggage to transport your belongings?

Grab suitcases, luggage tags, travel pillows, and more as part of Target’s Open Story brand.

You can also find kits with travel-size bottles in a clear carrier to help you get through security if you’re flying.

Hyde & EEK! Boutique

Courtesy of Target Target Hyde & EEK! Boutique

Target knows it has shoppers who love getting into the Halloween spirit and has the perfect brand just for them. Grab some frightfully good deals with Hyde & EEK! Boutique.

Decorate your home for Halloween or turn your pet into a pineapple with some costumes for your furry friends, among other options.

Kindfull

Courtesy of Target Target Kindfull

Be kind to your pets with the Kindfull brand from Target, which offers items for the animals in your life.

The line includes healthy food, treats, and supplemental care for your pets, with no artificial colors or flavors and no extra fillers you may find in other foods.

Cloud Island

Courtesy of Target Target Cloud Island logo

Get started on a nursery for your newest addition, or add some fun pieces to your baby basics with Cloud Island.

The brand covers all things baby-like, such as clothing, bedding, accessories, and more, so your bundles of joy can live in style without busting your budget.

Bottom line

wolterke/Adobe Target Retail Store and Trademark Logo

Target can be a great option if you’re on a budget and want to try some store brands to see if they can help you save money.

You’ll also want to save more money by using one of the best cash back credit cards, especially if you’re used to making several monthly purchases at Target.

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Author Details

Jenny Cohen Jenny Cohen is a freelance writer who has covered a bit of everything, from finance to sports to her favorite TV shows. Her work has been featured in The Wall Street Journal, USA Today, and FoxSports.com.

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