Noodles & Company Is Closing 21 Locations in 2025 (Is Yours One?)

In 1995, Noodles & Company launched in Denver, Colorado, and committed itself to serving fresh, fast meals that make it easy to eat out and save money. Since its opening, the restaurant has offered a diverse range of foods, including sandwiches and flatbreads.

Its primary focus in 2025 is reflected in its latest marketing campaign tagline, We Know Noodles. This launch is part of its growth strategy, which includes the most extensive menu refresh in 30 years. This menu overhaul is driving sales. But despite its growth, Noodles & Company is no stranger to change, including closures.

The chain is considering closing more restaurants in 2025. Is your hometown location one of them?

According to Noodles & Company's first-quarter report, there could be 21 restaurant closures in 2025. Of these, 13 to 17 company-owned restaurants (previously 12 to 15) and four franchised restaurants may be affected.

Locations are being trimmed due to rising costs. However, based on numbers from its 380 company-owned restaurants and 89 franchised locations in 31 states, revenue is up. The brand is experiencing growth, so its overall outlook remains positive.

Closure locations have not been publicly shared, although there are speculations surrounding Illinois locations (as there are 50+ restaurants in the state).

Drew Madsen, CEO of Noodles & Company, indicated that they will most likely end lease contracts when the time comes and that decisions are still ongoing. The closure choices are part of an ongoing review of the company's portfolio and growth strategy.

Despite potential financial struggles, Noodles & Company may also open two new restaurants in 2025. "Our focus remains on operating a strong, healthy restaurant base that allows us to deliver the best possible experience to our guests," a Noodles & Company spokesperson said.

New openings would likely occur in high-potential areas, like the suburbs of Texas or Florida. Some believe this announcement is a potential PR play to soften the closure news.

In 2017, Noodles & Company closed 55 restaurants in six months due to underperformance. At the time, this equated to 10% of their existing storefronts. In 2024, ​​thirteen locations closed.

In 2002, there were 37 storefronts. By 2003, that number reached 65, and by 2007, it had increased to 142. Today, there are over 450 locations, and in 2024 alone, the beloved chain opened 13 restaurants.

However, the company is focusing on franchise expansion, digital engagement, and menu innovation. "We think we're working on the right things to make a difference," said CEO Drew Madsen.

Since the hiring of new CEO Madsen in early 2024, Noodles & Company has been working on a menu overhaul.

After 18 months of research and testing, Noodles & Company introduced a new menu, which replaced 70% of its existing offerings. This menu filled gaps for those seeking healthier options and more adventurous flavors. Alongside the menu overhaul, Noodles is refining its brand positioning.

The new Noodles & Company menu has four entrees that have been crowned "Food Network Favorites." This partnership celebrates the fast-casual chain's culinary creativity and unbeatable value, curated by some of the industry's most trusted food experts.

The picks include Basil Pesto Cavatappi, Buffalo Chicken Ranch Mac & Cheese, Rigatoni Rosa with Parmesan Chicken, and Lemon Garlic Shrimp Scampi.

Digital sales growth remains a key strategic priority. In 2023, the chain invested $10 million in digital menu boards as part of the company's transformative strategy. Since then, digital channels, personalized offers, and the Noodles Rewards program have become focal points.

For online ordering, the Noodles app is designed to enhance the customer experience. Learn about new menu drops and promotions, order for pick-up or delivery, and earn/redeem points.

Noodles & Company offers catering services, a key part of its strategy to improve financial outcomes and explore new revenue streams. The company's catering menu is customizable based on party size, with a focus on affordability and convenience.

The organization has set a catering goal of 5% or more of total sales, and a director of catering has been hired to help achieve this goal and improve customer offerings.

While Noodles & Company has undergone its fair share of changes over the years, its adaptability and affinity for innovation keep it at the forefront of the fast-casual world.

Its latest restructuring and ongoing closure plans might mean we lose some great locations, but it will give the company more opportunity to improve the budget dining experience and help keep more cash in your wallet.