It's easy to stay on budget when you shop at Target, especially when it comes to the retailer's own brands.
One of the best ways to stretch your Target budget is to buy the retailer's store brands, which are usually cheaper than name brands, and Target has plenty to choose from.
But there are other Target brands you may not know about. Check out these underrated Target brands the next time you shop at the big retailer.
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Dealworthy
![Target Dealworthy deal](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-dealworthy.jpg)
Dealworthy is Target’s newest addition to its store-brand line-up, so you may have to wait to see its products in your local store.
The line covers low-priced options for everyday purchases, such as beauty items like cotton balls.
The line plans to expand throughout 2024, offering options such as charging cables, toothbrushes, and paper plates.
Favorite Day
![Target Favorite Day sign with macarons](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-favorite_day.jpg)
You may be used to seeing Good & Gather when you wander the grocery aisles at Target, but Favorite Day is also a tasty treat on Target’s shelves.
The brand offers sweets such as candy, ice cream, and more to satisfy your sweet tooth and make each day a favorite.
Original Use
![Target Original Use logo](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-original_use.jpg)
Target has some great options for men and women of all ages, as well as young adults.
Check out Original Use, for example, which caters to young men with a line that has a fresh, youthful take and a wide range of sizes, including big and tall options.
Get a protection plan on all your appliances
Did you know if your air conditioner stops working, your homeowner’s insurance won’t cover it? Same with plumbing, electrical issues, appliances, and more.
Whether or not you’re a new homeowner, a home warranty from Choice Home Warranty could pick up the slack where insurance falls short and protect you against surprise expenses. If a covered system in your home breaks, you can call their hotline 24/7 to get it repaired.
For a limited time, you can get your first month free with a Single Payment home warranty plan.
Threshold
![Target Threshold logo](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-threshold.jpg)
You may regularly check out the clothes or food sections at Target while not going to the home goods section unless you need something specific.
In those cases, Threshold has plenty of home goods, such as bedding, furniture, and decorative options, that you can use to highlight your living spaces.
Embark
![Target Embark logo](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-embark.jpg)
Head outdoors with all the gear you need from Embark.
The Target brand offers camping gear, coolers, travel packs, and more, depending on your needs for getting outside.
You may want to add it to your summer shopping list so you have everything you need to enjoy the outdoors on solo adventures or hanging out with friends.
Heyday
![Target Heyday picture with lady](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-heyday.jpg)
You may like to accessories your electronics with a new strap for your Apple watch or a phone case for your latest smartphone.
Heyday lets you find the perfect accessory while looking bright and stylish instead of falling into the trap of techie black and gray.
Mondo Llama
![Target Mondo Llama classic washable markers](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-mondo_llama.jpg)
Crafting is a great way to be creative and make something unique for you or your friends and family.
Mondo Llama has you covered with crafting supplies like paint, sketchpads, activity kits, and craft kits to keep you happy and creative.
Wondershop
![Target Wondershop logo](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-wondershop.jpg)
Sometimes, you may only see a Target brand for a short time of year, like when Wondershop comes out for the winter holidays.
Wondershop covers holiday decorations, tree ornaments, wrapping paper, and more. They even have cute holiday attires for your favorite furry friends.
Brightroom
![Target Brightroom organizers](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-brightroom.jpg)
It can be challenging to figure out how to best organize your spaces, but Target has the perfect brand for you.
Check out Brightroom, which specializes in storage solutions for your bedroom, kitchen, living room, and more. The stylish designs look good while adding some order to messy spaces.
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Art Class
![Target Art Class logo](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-art_class.jpg)
What happens when your kids outgrow Cat & Jack clothes? Don’t worry. Target has you covered.
Art Class is perfect for tweens and teens who want to step up from kids’ stuff to something that’s a little cooler with trendy graphic tees, cool shoes, and the latest fashion items.
Colsie
![Target Colsie logo](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-colsie.jpg)
Loungewear has become trendy in recent years, so add some to your closet with Colsie.
You can find items like pajama shorts, rompers, and sweatsuits to stay comfortable while hanging out at home or wherever you feel like lounging.
Open Story
![Target Open Story luggages](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-open_story.jpg)
You may be excited about your next trip, but do you have the right luggage to transport your belongings?
Grab suitcases, luggage tags, travel pillows, and more as part of Target’s Open Story brand.
You can also find kits with travel-size bottles in a clear carrier to help you get through security if you’re flying.
Hyde & EEK! Boutique
![Target Hyde & EEK! Boutique](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-hyde__eek_boutique.jpg)
Target knows it has shoppers who love getting into the Halloween spirit and has the perfect brand just for them. Grab some frightfully good deals with Hyde & EEK! Boutique.
Decorate your home for Halloween or turn your pet into a pineapple with some costumes for your furry friends, among other options.
Kindfull
![Target Kindfull](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-kindfull.jpg)
Be kind to your pets with the Kindfull brand from Target, which offers items for the animals in your life.
The line includes healthy food, treats, and supplemental care for your pets, with no artificial colors or flavors and no extra fillers you may find in other foods.
Cloud Island
![Target Cloud Island logo](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-cloud_island.jpg)
Get started on a nursery for your newest addition, or add some fun pieces to your baby basics with Cloud Island.
The brand covers all things baby-like, such as clothing, bedding, accessories, and more, so your bundles of joy can live in style without busting your budget.
Bottom line
![Target Retail Store and Trademark Logo](https://cdn.financebuzz.com/filters:quality(75)/images/2024/03/15/target-retail-store-and-trademark-logo.jpeg)
Target can be a great option if you’re on a budget and want to try some store brands to see if they can help you save money.
You’ll also want to save more money by using one of the best cash back credit cards, especially if you’re used to making several monthly purchases at Target.
Lucrative, Flat-Rate Cash Rewards
FinanceBuzz writers and editors score cards based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.
Wells Fargo Active Cash® Card
Current Offer
$200 cash rewards bonus after spending $500 in purchases in the first 3 months
Annual Fee
$0
Rewards Rate
Earn unlimited 2% cash rewards on purchases
Benefits
- Low spend threshold for its welcome offer — $200 cash rewards bonus after spending $500 in purchases in the first 3 months
- Cell phone protection benefit (subject to a $25 deductible)
- Can redeem rewards at an ATM for literal cash
Drawbacks
- Foreign transaction fee of 3%
- No bonus categories
- Select “Apply Now” to take advantage of this specific offer and learn more about product features, terms and conditions.
- Earn a $200 cash rewards bonus after spending $500 in purchases in the first 3 months.
- Earn unlimited 2% cash rewards on purchases.
- 0% intro APR for 12 months from account opening on purchases and qualifying balance transfers. 20.24%, 25.24%, or 29.99% Variable APR thereafter; balance transfers made within 120 days qualify for the intro rate and fee of 3% then a BT fee of up to 5%, min: $5.
- $0 annual fee.
- No categories to track or remember and cash rewards don’t expire as long as your account remains open.
- Find tickets to top sports and entertainment events, book travel, make dinner reservations and more with your complimentary 24/7 Visa Signature® Concierge.
- Up to $600 of cell phone protection against damage or theft. Subject to a $25 deductible.