15 Kroger Store-Brand Products That are Just as Good as Name Brands

These Kroger store-brand options may surprise you with the way they taste and the boost to your wallet.
Updated April 3, 2023
Kroger front of the store

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Body: Inflation might be making a dent in your wallet, especially when it comes to groceries, but there are ways to fight back.

A great hack is to go with store-brand products if you need to save money on groceries, which may cost less than name brands while still being just as good when it comes to quality or quantity.

So if you’re a frequent Kroger shopper, here are some of its best store-brand products to load up on while sticking with your budget.

Private Selection chips

Courtesy of Kroger Private Selection sweet southern heat barbecue potato chips

Kroger has a variety of options when it comes to its kettle chips, so there are some great flavor choices if you’re trying to save money on snacks. Check out the sweet southern heat barbecue flavor or the applewood smoke honey maple barbecue for a good flavor kick to your snacking needs.

Private Selection pizza

Courtesy of Kroger Private Selection goat cheese and vegetable pizza

Another great Private Selection option is pizza, which can be found in a variety of flavors in the frozen aisle of your local Kroger. The grocer has typical choices like cheese pizza and pepperoni and mozzarella as well as more unique flavors like ham and swiss or goat cheese and marinated vegetables.

Simple Truth baked puffs

Courtesy of Kroger Simple truth aged cheddar puffs

Instead of the typical name-brand cheese puffs, try Kroger’s Simple Truth options. The puffs use only organic and non-GMO ingredients and are baked instead of fried for extra flavor without extra calories. Check out the traditionally aged-cheddar flavor or the more unique sea salt and butter option.

Kroger gummy bears

Courtesy of Kroger Kroger gummy bears

There are plenty of great candy options under the Kroger label, but a delicious classic may be Kroger’s gummy bears. The bears are similar to more expensive name brands but without the extra cost of buying a name-brand sweet. They also taste just as yummy if you like candy that’s gummy.

Kroger chocolate chips

Courtesy of Kroger Kroger baking milk chocolate chips

Bakers may enjoy some of the store-brand options in the baking aisles when they’re trying to stock up for some homemade sweet treats. One of the best baking staples to have around is milk chocolate chips, which can be added to cookies or melted down to give treats a delicious chocolate coating.

Kroger hot honey

Courtesy of Kroger Kroger hot honey

Kroger’s hot honey is a sweet honey infused with chilies to give it a little extra kick. It may be a great option to use for sauces on things like fried chicken or wings. And it could also be added to cocktails or tea that may need a sweet kick to boost flavors.

Private Selection green tea latte mix

Courtesy of Kroger Private Selection Matcha Green Tea latte mix

Get a coffee-shop flavor right in your home with the Private Selection Matcha Green Tea Latte Mix. The box comes with 10 packets of green tea latte mix so you can have the taste of a latte right at home without the extra hassle and cost of buying it at a coffee shop.

Home Chef soup

Courtesy of Kroger Home Chef Broccoli Cheddar Soup

Instead of buying soup in a can, try the Home Chef Broccoli Cheddar Soup. The soup might be just as good as some of those name-brand casual dining restaurants like Panera but without the extra cost. You can get a 15-ounce version if you need a quick lunch at work or a 24-ounce version for an easy dinner option for the family.

Pet Pride dog food

Courtesy of Kroger Pet pride chicken jerky dog treat from Kroger

You can also save cash on food for your furry friends with Kroger’s store-brand versions of dog food. The grocery store has both dry and wet dog food options and you can also grab some Pet Pride dog treats for your favorite pets that may be less than the name-brand versions.

Comforts electrolytes drinks

Courtesy of Kroger Comforts eletrolytes drink

It’s no fun to take care of sick children, especially when they get dehydrated and need something to replenish them. Instead of picking up a name-brand version of an electrolytes drink, grab some of Kroger’s Comforts brand in a variety of flavors that are sure to get your little ones on the road to recovery.

Simple Truth Raisin Bran

Courtesy of Kroger Simple Truth Raisin Bran

Kroger’s cereals may be cheaper than the name brands and might also offer different options that you can’t find from some more expensive brands. Check out the Simple Truth Raisin Bran, for example, which might be less expensive and is made from organic ingredients to add some extra healthy flavors.

Kroger butter

Courtesy of Kroger Kroger unsalted butter

Staples may not vary much in quality, but you will probably see a big difference in cost. Look through the different Kroger butter options you can find in the refrigerated section and compare prices on sticks of butter as well as tubs of butter spreads.

Kroger Deluxe ice cream

Courtesy of Kroger Deluxe Kroger cookies n cream ice cream

Why settle for boring ice cream when you can get the Kroger Deluxe version? Kroger’s ice cream options under its in-store brand range from the classics like vanilla and chocolate to more unique flavors like unicorn swirl or birthday cake. Whatever you choose, it’s sure to be a hit with your family without taking a bite out of your wallet.

Private Selection lava cakes

Courtesy of Kroger Private selection chocolate Lave cake

Pick up these decedent Private Selection Lava Cakes that are sure to appeal to the chocolate lovers in your life. The box comes with two chocolate cakes with a dark creamy chocolate center that are easy to prepare and even easier to eat and enjoy for dessert.

Kroger tilapia

Courtesy of Kroger Tilapia pesto sun-dried tomato

If you’re looking for a quick meal, Kroger has some great fish options. Try the store’s tilapia, which comes in either individually wrapped filets or pre-made with flavor options like Thai chili lime or sundried tomato in a pesto sauce.

Paying More For Groceries? 8 Ways To Fight Inflation | FinanceBuzz

Bottom line


A great way to eliminate financial stress in your life is to find small tricks that can save you big money. Check your budget to see if there are ways to cut back on spending cash for everyday items, including trying out the store-brand versions of products. You may be surprised by how much you can save without compromising on quality. Kroger’s store brands offer great quality and are almost always a bit easier on your budget.

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Author Details

Jenny Cohen Jenny Cohen is a freelance writer who has covered a bit of everything, from finance to sports to her favorite TV shows. Her work has been featured in The Wall Street Journal, USA Today, and FoxSports.com.