16 Hottest Holiday Toys of 2023 (Get 'Em Before They're Gone!)

Stay ahead of the gift-giving game with this exclusive guide to the season's top toys.
Updated May 8, 2024
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You may not realize it, but the holidays are approaching quickly, so you’ll want to be prepared.

Major retailers like Target, Amazon, and Walmart are already stocked with some of the season’s hottest toys.

Here’s a roundup of the toys most in demand this holiday season to help you avoid wasting money, so grab them now before they’re sold out.

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Barbie: The Movie Collectible Doll

Courtesy of Target the movie collectible doll

Barbie was a huge hit this summer at the movie box office, leading fans young and old to request a Barbie for Christmas.

Check out Barbie: The Movie Collectible Doll to put under your tree for $24.99 at Target.

The doll is dressed in a pink and white gingham dress that Margot Robbie made famous in the Barbie movie, along with accessories like jewelry and her pink high heels.

Star Wars Grogu Plush Character

Courtesy of Amazon star wars grogu plush character

Star Wars fans love the cute little Grogu from Disney’s “The Mandalorian” franchise, and you can pick one up for your favorite kids.

The plush character, which stands eight inches tall, is soft and sweet with its big adorable eyes for $14.99 at Amazon.

Sesame Street Elmo Slide Plush

Courtesy of Walmart sesame street elmo slide plush

Everyone loves Elmo, which is why so many kids wanted a Tickle Me Elmo for Christmas several years ago.

Elmo has returned to the list of most-wanted toys with the Sesame Street Elmo Slide Plush.

This cute version encourages kids to get up and dance the Elmo slide with him to keep them moving and grooving.

Get one from Walmart for $39.97 before they sell out.

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Lego Minecraft Skeleton Dungeon Set

Courtesy of Amazon minecraft skeleton dungeon set

Kids love building new projects during the holidays with the Lego sets they receive as guests, so grab a good one that combines their love for Lego and video games.

The Lego Minecraft Skeleton Dungeon Set comes with 364 pieces to keep them busy, and they can combine it with other Lego Minecraft sets to make a huge Minecraft land.

Get the set from Amazon for $34.99 and see what other sets you can add to your purchase.

Fisher-Price DJ Bouncin' Beats

Courtesy of Target price dj bouncin' beats

Even the littlest ones on your list need something fun and in demand.

Check out the Fisher-Price DJ Bouncin' Beats interactive musical toy from Target for $30.49.

DJ Bouncin’ Beats provides music and learning for your kids, and you can change the settings to let the toy add new ways for your kids to learn as they grow.

Picasso Tiles Magnetic Building Block Set

Courtesy of Walmart magnetic building block set

Skip the basic building blocks for this cool and colorful magnetic set for your favorite kids.

The Picasso Tiles Magnetic Building Block Set comes with 100 pieces in shapes like squares and triangles kids can fit together to make colorful castles, cars, or anything else they like.

You can grab a set at Walmart for $49.99.

Hearth & Hand with Magnolia Toy Alphabet Peg Puzzle

Courtesy of Target magnolia toy alphabet peg puzzle

Even little kids can have fun with puzzles while also educating them with this cute set.

The Hearth and Hand with Magnolia Toy Alphabet Peg Puzzle features letters in different warm colors to help kids learn their basic A, B, and Cs with sturdy wooden pieces for $19.99 at Target.

Taco Cat Goat Cheese Pizza

Courtesy of Amazon taco cat goat cheese pizza

Sometimes, it’s good to get a card game as a stocking stuffer or Christmas present that’s easy to learn and enjoy with everyone.

Add the Taco Cat Goat Cheese Pizza card game to your shopping list. The game features easy-to-understand instructions with cool illustrations to keep everyone on their toes for $9.99 on Amazon.

Melissa and Doug Paw Patrol Adventure Pack

Courtesy of Macy's paw patrol adventure pack

Send your kids on adventures with this Melissa and Doug Paw Patrol Adventure Pack that’s sure to keep them busy.

The explorer backpack features binoculars, magnifying glasses, playful dog treats, and more to keep your kids on the adventure trail for hours for $42.99 at Macy’s.

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Teenage Mutant Ninja Turtles: Mutant Mayhem Pizza Fire Delivery Van

Courtesy of Amazon pizza fire delivery van

The latest Teenage Mutant Ninja Turtles was a big hit with fans who might want to add some turtles to their toy list this season.

The Teenage Mutant Ninja Turtles: Mutant Mayhem Pizza Fire Delivery Van features a fast-action van that shoots pepperoni pizzas to thwart the bad guys with the Ninja Turtles at the wheel.

Grab one for $42.50 on Amazon to make your favorite kids yell “Cowabunga!” when they open it on Christmas day.

Cra-Z-Art Real Cotton Candy Maker

Courtesy of Amazon cotton candy maker

Skip the typical easy bake oven and get something even sweeter as a gift.

The Cra-Z-Art Real Cotton Candy Maker comes with a cotton candy maker and paper cones to make your favorite carnival treat by adding some sugar to the mix.

Check out Target to get this tasty treat machine for $39.99.

ThinkFun Gravity Maze Marble Run

Courtesy of Amazon thinkfun gravity maze marble run

Build your own marble maze to see how far you can get with the ThinkFun Gravity Maze Marble Run.

The maze kit features unique colorful cube pieces you have to put together the right way to make the marble run with gravity doing the work once you assemble your cubes.

You can order the set from Amazon for $33.99, but make sure you do it soon, or you could be lost in a maze of bad toys on Christmas Eve.

Super Mario Bros. Movie Bowser Action Figure

Courtesy of Walmart super mario bros.  action figure

Do you have a kid who loved the “Super Mario Bros.” movie this year? Then, they’ll be excited about this gift under the tree.

The Super Mario Bros. Movie Bowser Action Figure features a seven-inch Bowser with fire-breathing effects that will make any kid excited to play with it as soon as they open your gift.

Grab one from Walmart for $29.97.

Original Harry Potter Squishmallows

Courtesy of Amazon original harry potter squishmallows

Squishmallows have become popular recently because of their cute looks and cuddly feel.

So pick one up that will please both the Squishmallows fans and your favorite Harry Potter book readers.

The Original Harry Potter Squishmallows come in Gryffindor, Ravenclaw, Hufflepuff, or Slytherin versions on Amazon, but you’ll have to check each one as prices vary from Hogwarts house to house.

Cool Maker PopStyle Tile Bracelet Maker

Courtesy of Target popstyle tile bracelet maker

Making your own bracelets became a trendy thing to do this year, so grab a bracelet maker that is sure to entertain your favorite crafting kids.

The Cool Maker PopStyle Tile Bracelet Maker comes with a bracelet maker and 170 beads, so your crafters can find plenty of colorful combinations for $19.99.

Bestamtoy Wooden Stacking Rocks

Courtesy of Amazon bestamtoy wooden stacking rocks

Try some stacking blocks for little kids that are more interesting than the usual square blocks.

The Bestamtoy Wooden Stacking Rocks feature 36 stacking blocks in distinctive shapes that will make playing fun and entertaining for kids.

Pick up a pack of the eye-catching blocks on Amazon for $35.99.

Bottom line

JenkoAtaman/Adobe interior christmas

It’s an excellent time to stock up on the best toys now if you want to make sure you have everything your kids want under the tree in time for Christmas.

But remember to avoid overspending by keeping an eye on sales or discounts that could come up well before December.

It’s also a good idea to use your best rewards credit cards to earn cash back and save more on your holiday purchases for the family.

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Author Details

Jenny Cohen Jenny Cohen is a freelance writer who has covered a bit of everything, from finance to sports to her favorite TV shows. Her work has been featured in The Wall Street Journal, USA Today, and FoxSports.com.

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