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If You Invested $1,000 in Apple 10 Years Ago, This Is What You’d Have Today

A decade-long look at Apple's stock performance shows how a $1,000 investment performed.

By Jordan Major

Edited by Laura Hohenstein

Updated Jan. 26, 2026

Over the past decade, Apple has transformed from a consumer-electronics powerhouse into one of the most valuable companies in history, driven by steady iPhone demand, a rapidly expanding services business, and consistent capital returns to shareholders. For long-term investors, that kind of disciplined growth is often one of the top signs of financial fitness — steady compounding backed by durable cash flows rather than short-term speculation.

As of early 2026, Apple ranks as one of the largest companies in the world, with a market capitalization approaching $4 trillion. But how much would a relatively modest $1,000 investment in Apple shares actually be worth today?

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Apple investment value today

At the end of the trading week on January 16, 2026, Apple shares closed at $255.52 on the Nasdaq. To understand the full return, it's worth looking back at where Apple was trading ten years earlier, and what happened in between.

Ten years ago, in early 2016, Apple shares were trading at approximately $25 on a split-adjusted basis. That means a $1,000 investment at the time would have bought around 40 shares of Apple stock.

Fast forward to January 2026, and those same shares are worth about $255.52 each. On price appreciation alone, the original investment would now be valued at roughly $10,221.

That represents a gain of more than 922% on the initial $1,000 investment, excluding dividends. In other words, Apple stock has delivered nearly a 10-fold return over the past decade.

This performance comfortably outpaces the broader stock market over the same period and highlights the power of holding a dominant, cash-generating business through multiple economic cycles.

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Dividends return

Apple's climb isn't just about share price growth. The company has also paid regular quarterly dividends for more than a decade, steadily increasing the payout to investors along the way.

In 2016, Apple's annual dividend was modest, but it has grown consistently as the company's cash flows expanded. Over the past ten years, Apple has paid out roughly $7–8 per share in cumulative dividends on a split-adjusted basis.

For an investor holding 40 shares, that would translate to approximately $280–$320 in dividend income over the decade, assuming dividends were taken as cash rather than reinvested.

If those dividends had been reinvested back into Apple shares, the total value of the investment would be even higher, thanks to compounding. While the exact figure depends on timing and reinvestment prices, dividend reinvestment could easily add several hundred dollars more to the total return.

AAPL stock split

One key event that shaped Apple's long-term accessibility, but did not change its underlying value, was the company's 4-for-1 stock split in August 2020.

Before the split, Apple shares were trading above $500. After the split, shareholders received four shares for every one they owned, and the price adjusted accordingly.

For long-term investors, the stock split had no impact on total value. Someone who owned 10 shares before the split owned 40 shares afterward, with the combined value remaining the same. However, the lower per-share price made Apple stock more accessible by allowing retail investors to buy whole shares more easily, rather than needing several hundred dollars for a single share, which helped support trading activity as the company's valuation continued to climb.

The split also coincided with Apple's growing emphasis on services revenue, wearables, and recurring income streams, areas that have supported the stock's performance in the years since.

Decade of growth

Apple's strong returns over the past ten years came down to a few core drivers. The iPhone continued to anchor the business, delivering steady demand and premium pricing even as the global smartphone market matured. Concerns about saturation proved overblown as loyal customers kept upgrading.

At the same time, Apple built a fast-growing services business, adding higher-margin revenue from the App Store, subscriptions, payments, and cloud services. This helped reduce reliance on hardware sales and made earnings more predictable.

The company also boosted shareholder returns through aggressive share buybacks, shrinking its share count and lifting earnings per share, while maintaining one of the world's most powerful consumer brands. Together, these factors helped Apple consistently outperform the broader market and turn it into a compounding machine rather than a one-product company.

Bottom line

A $1,000 investment in Apple stock ten years ago would be worth around $10,200 today, before accounting for dividends. Including dividend income, the total return climbs closer to $10,600 or more, depending on how payouts were handled.

While past performance never guarantees future results, Apple's decade-long track record shows how patient investors can benefit from owning a dominant business with strong cash flows, disciplined capital returns, and durable competitive advantages. For investors looking to build or manage a diversified portfolio efficiently, using one of the best investment apps can make it easier to stay invested and take advantage of long-term opportunities like this.

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