While everybody needs to eat, rising dining costs have American families cutting restaurants from their spending, and many look for ways to stretch their restaurant budget on the occasions they do choose to eat out.
As a result, fast-casual dining is taking a hit, and Red Robin is the latest chain to suffer consequences. With dozens of locations potentially closing, learn what the restaurant chain is doing to try and stay relevant in this turbulent financial landscape.
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Why is Red Robin closing locations?
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These closings came after a review of the company's operations. Red Robin reported a net loss of $77.5 million for 2024, compared to the previous year's $21.2 million. The fourth quarter of 2024 saw net losses of $39.7 million as well, which was also significantly more than the same time period in 2023, which only saw $13.7 million in losses.
Despite this, according to a Red Robin spokesperson, the company achieved positive comp sales up 3.4% and continued sequential traffic improvement in the fourth quarter, a positive sign for the company. Additionally, they stated that over 300 locations are performing well under their transformation efforts, which could reduce closures.
How many locations will close?
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Red Robin is considering closing approximately 70 restaurant locations over the next five years. According to a Red Robin spokesperson, this number may be reduced based on future performance.
Underperforming locations are targeted for the cut, although a comprehensive list has not yet been released. The plan is to systematically let the leases on those locations expire without renewal for an organized and steady exit.
When will they close?
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Red Robin projects that 15 locations will be shut down in 2025, with three expected to close in the first quarter. The three company-owned locations will close upon sale and are expected to generate around $5.8 million for the company to pay down debt.
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Which stores have already closed?
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The Red Robin in Easton, Ohio (3977 Morse Crossing) closed its doors on March 16. The company also closed one location in the fourth quarter of 2024.
How many restaurants are there in the U.S.?
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There are just under 500 Red Robin restaurants in the U.S. and Canada, spread out across 39 states and one Canadian province. California, Washington, and Colorado are home to the most locations.
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Which other restaurant chains are seeing closures?
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Red Robin is neither the first nor the last restaurant to face financial challenges. Many staple chains are closing locations or even going out of business entirely. Denny's, Wendy's, and Outback Steakhouse are just some of the companies retracting their footprints. Others, such as Tijuana Flats, Buca di Beppo, and TGI Fridays, have filed for bankruptcy.
The history of Red Robin
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In 1926, the eatery location that would become the first Red Robin was advertised for rent in the classified section of the Seattle Times newspaper for a staggering $30 per month. It went through a series of owners and names before finally finding its groove as Red Robin in 1969.
According to restaurant legend, the name came from owner Samuel Caston, who would sing the hit song "When the Red, Red Robin (Comes Bob, Bob, Bobbin' Along)" while he worked.
What will people miss the most?
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Red Robin is known for its bottomless sides, including everything from the iconic steak fries to bottomless kettle chips, sweet potato fries, garlic fries, broccoli, or salad. The chain also offers a selection of bottomless drinks — and it's not just fountain drinks, either. Signature beverages such as the Freckled Lemonade and root beer floats are also endlessly refillable.
What's new at Red Robin?
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While some locations are closing, exciting changes await current locations. College basketball fans can enjoy the new Buzzer Beater Bacon Cheeseburger, a "three-pointer" that comes with three beef patties, four strips of bacon, and six slices of American cheese — all drizzled with Red's Secret Tavern Sauce. A smaller "two-pointer" is also available, but both come with a bottomless side.
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What other changes can customers find at Red Robin?
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Previously, Red Robin was known for "flame-broiled" burgers cooked on a conveyor belt system. In 2023, the company switched to a flat-top grill to create an even more delicious flavor and has since rolled out this change to all locations. Red Robin's corporate leadership believes this allows them to offer higher quality food that will keep customers returning for more.
Bottom line
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Red Robin hopes to strategically avoid bankruptcy by closing unprofitable locations and focusing on the corporate "North Star" five-point plan to improve shareholder value. This includes a loyalty program — Red Robin Royalty. The program is free to sign up for, and you can earn one point for every $1 spent, 100 of which gets you a $10 reward.
The chain also offers a series of time-based promotions. Monster Mondays allows customers to upgrade their burgers at a reduced price of $2, and $10 cheeseburgers are available on Tuesdays. Taking advantage of these promotional offers can keep more cash in your wallet while also keeping your belly full — and could potentially help keep Red Robin from filing for bankruptcy.
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