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Warren Buffett’s 4 Best Strategies for Navigating a Bear Market

Worrying about how to react to a potential bear market? The way Warren Buffett handled his investments during an economic downturn can tell us a lot about what moves to make next.

warren buffett
Updated April 11, 2025
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The S&P 500 is getting closer and closer to a bear market. According to the New York Times, the index was down 18.9% from its last high on Feb. 19.

In times like these, it can be helpful to look at ways to prepare yourself financially to see if there's anything we can profit from. And what better person to turn to than Warren Buffett, one of the greatest investors of all time?

Buffett, now in his 90s, has been investing since he was 11 years old, so he's managed his investments throughout every kind of market. And he's been successful, to say the least. In a bear market, what would Warren Buffett do?

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What's a bear market?

iamchamp/Adobe uptrend line candlestick stock market graph

A "bear market" describes a general downward trend in the stock market. It's the opposite of a "bull market." In a bear market, investors go from enthusiasm for buying, which increases share prices, to fear or pessimism, which causes prices to drop.

Specifically, a bear market is defined as a decline in a market of 20% or more. The last bear market happened in June 2022 when the S&P 500 Index officially dropped 21% lower than its all-time high made that January.

In 2008, when the entire economy was on shaky ground, the S&P 500 declined nearly 39% for the year. At that time, the whole world was in need of reassurance.

Buffett, nicknamed "the Oracle of Omaha," wrote in an op-ed in The New York Times: "[B]usinesses will indeed suffer earnings hiccups, as they always have. But most major companies will be setting new profit records five, 10, and 20 years from now."

So how did his prognostication work out? It turns out that Buffett wasn't far off. Following the Great Recession, the American economy went through 128 months straight of economic expansion. It's worth noting that in 2023 — 16 years after the recession began — corporate profits after taxes reached a record high of $2.8 trillion.

Although the economy and the stock market aren't in as bad a shape as in 2008, Buffett's philosophy of investing is still worth following today. Here are his four pillars of investing.

1. Invest in yourself

Romolo Tavani/Adobe plant growing in savings coins

You might be surprised that he doesn't say to buy this stock or this sector. Nope. Buffett offers advice that will help investors in their life as well as their portfolio.

By investing in yourself, he means your education, your belief in yourself. Read, play bridge, learn about the world around you. These habits can make you a better investor.

2. Cash is a bad investment

Alex/Adobe man skimming through cash notes in hand with laptop in background

Buffett thinks cash is a bad investment because it doesn't grow — and in these days of high inflation, cash is losing value.

3. Invest in productive assets

Nice/Adobe american bonds on stock market

The productive assets he wants you to invest in are stocks, bonds, things that will gain in value. Buffett is notoriously frugal, and that follows his investment style: Don't spend money on assets that will depreciate, like cars.

4. Evaluate the company before you invest

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Finally, before you buy stock in a company, look at its value. What do they make? Do they have good management? What are the prospects for growth?

Buffett has given lots of investing advice in his life, but the essential points can help you weather changing economic times.

Does a bear market mean a recession is here?

Eseninstudio bull vs bear market

A bear market doesn't necessarily mean that a recession is coming. In fact, depending on whom you ask, a bear market might be a sign of good things — i.e., a bull market — to come. For example, although there have been 27 bear markets since 1928, there have also been 28 bull markets.

Bottom line

Bigc Studio/Adobe stock market crash data graph

Warren Buffett has confidently predicted that market dips may be followed by record profits, and history bears that out. Famously, he explained the investing philosophy at Berkshire Hathaway as "to be fearful when others are greedy and to be greedy only when others are fearful."

Being a long-term investor is key. Even if it hurts to watch investments decline today, it doesn't mean this will be the case in one year or even six months from now.

There's never a bad time to learn how to invest money and help to eliminate financial stress for your future self. In fact, an economic downturn may be the time to buy. As Buffett has said, "Whether we're talking about socks or stocks, I like buying quality merchandise when it is marked down."

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