13 Costco Rivals That Savvy Shoppers Are Switching To (and Why)

From farm-fresh to budget-savvy, explore why shoppers are making the switch.
Updated Feb. 21, 2024
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Person walking in a warehouse

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Costco is well known for having great deals on high-quality items — but there are a few caveats. The first is the membership fee for the lower tier, one of the highest among warehouse clubs, at $60 a year. The second is that buying in bulk is the only real way to save on groceries.

Costco has also recently cracked down on sharing between households and hinted that another membership price hike might be coming soon.

Due to these downsides, some shoppers are turning to other stores. Here are some of the popular warehouse club’s main competitors and why customers favor them over Costco.

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michelangeloop/Adobe Amazon website

Some items (like diapers and toilet paper) are a better deal on Amazon. They also offer free delivery on orders over $35, while Costco’s free delivery threshold is $75 or more.

Amazon’s Subscribe and Save deals make a play at consumers who routinely stock up on staple items, offering up to 20% off future orders that automatically ship.

This subscription-like model and other popular Amazon hacks can result in significant savings over Costco, even without a Prime membership.

Sam’s Club

JHVEPhoto/Adobe A Sam's Club storefront

A Sam’s Club membership is even cheaper than BJ’s at $50 a year. Owned by Walmart, Sam’s Club offers many of the same products but in warehouse club quantities.

Shoppers note that Sam’s Club offers more name brands than Costco, which tends to rely heavily on its in-house Kirkland brand.


MichaelVi/Adobe A Walmart entrance

Bigger isn’t always better. Plenty of items (milk, flour, sugar, etc.) work out to be roughly the same price per ounce at Walmart as they are in the massive quantities sold at Costco.

You may have to pick and choose what to buy and where to get the best deal. But without the requirement of a membership fee, Walmart often comes out ahead.

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wolterke/Adobe An Aldi grocery store

You may have to bag your groceries and bring a quarter to use a shopping cart, but Aldi offers fantastic prices on groceries that even Costco can’t beat — no membership required.

Aldi also offers a great selection of specialty food items, like their German chocolate. They also offer the same deals on many items that Costco offers, such as towels, home decor, and kitchenware.


Oksana/Adobe A Winco food store

WinCo has a similar warehouse vibe as Costco but with smaller quantities and a better selection of Hispanic and Asian grocery items.

Their bulk foods section is fantastic in variety and pricing; the big difference is that you can customize the amount of pecans, bran flakes, oatmeal, or oregano you buy.

They only accept debit cards, cash, checks, EBT, and gift cards as payment, but their low prices reflect this.

BJ’s Wholesale

jetcityimage/Adobe A BJ's storefront

This warehouse chain is a major rival to Costco. They operate mainly on the East Coast and offer a cheaper membership fee than Costco ($55 vs $60).

While they offer many of the same bulk items, BJ’s labels their aisles like a traditional grocery store, making it much easier to find what you need.

They also accept manufacturer coupons, which can stack with their store coupons. Costco doesn’t do this, so your savings are limited to their store coupons and sales.


RCP/Adobe A Target store

While Costco carries a fairly good selection of toys and books between Halloween and Christmas, you’re likely to find a greater variety at Target.

Costco focuses on higher price-point items, like large train sets and playhouses, whereas Target will have toys for budgets both large and small.

You’ll also get an additional 5% savings on everything in the store when you sign up for a Red Card, something Costco doesn’t offer.

Smart & Final

Mark Roger Bailey/Adobe A Smart & Final store

This lesser-known West Coast chain operates in Arizona, California, Nevada, and northern Mexico.

The stores are similar to Winco in that they fall somewhere between a true warehouse club and a typical grocery store.

One difference, however, is that Smart & Final also serves businesses with their bulk product offerings. It’s a particularly good spot for paper products, food, and supplies for large gatherings.


wolterke/Adobe Entrance of Kroger grocery store

Let’s face it — you don’t always need a 50-lb. bag of flour or a 3-lb. chunk of cheese. Costco’s bulk-sized packaging is a downside for many families, even when the price per item is lower.

Many people choose Kroger (or one of its affiliated brands like King Soopers or Fry’s) for a typical weekly grocery haul.

While they don’t offer the same bulk discounts as Costco, a well-timed sale or a good coupon can match or beat warehouse pricing.

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Best Buy

Sundry Photography/Adobe A Best Buy store

The first thing you see when you walk into Costco is the electronics section — huge TVs, laptops, and smartwatches. But those shiny displays don’t always host the best deals.

Costco focuses on well-known brands, so you get no savings from buying an in-house option like Insignia, Best Buy’s generic brand.

Also, when it comes to laptops, the best deals can be found in Best Buy’s open-box section. These are computers that were returned or have minor defects (like scratches or a missing charger). Savings can be up to 45%!

Farmers markets

Rawpixel.com/Adobe Woman shopping at a farmer's market

Costco isn’t that great of an option for produce. You’ll find better prices at discount grocers like Winco and Aldi, and they don’t often match the sales of mainstream grocery stores like Kroger.

What’s more — they only sell in large quantities. So unless you can eat five pounds of strawberries in a week, you should shop at your local farmers market.

That way, you can get the freshest produce (often grown organically) in the quantity you need so you can enjoy every bite before the food goes bad. Plus, you’ll be supporting local farmers.

Online bookstores

Sandra/Adobe Woman shopping online

Costco does have some great deals, but their prices on books are nothing to get excited about.

They offer a decent selection of popular best sellers around Christmastime, but you’ll get far better deals at online bookstores like Abebooks and Thriftbooks.

These sites also offer used books in great condition, whereas Costco doesn’t sell pre-owned items.

Trader Joe’s

wolterke/Adobe A Trader Joe's store

We all love the bougie cheese and dips at Costco (especially when they run samples), but Trader Joe’s takes the specialty grocery section up a notch.

And you don’t have to make a $20 commitment to a 12-pack of something you just want to try out.

For perishable, ready-made food items, Trader Joe’s is a better move for smaller families who want to avoid wasting money on Costco's bulk quantities.

Bottom line

Serhii/Adobe Mother and daughter at grocery store

Costco does many things well. They excel at customer service, organic products, and low prices on various foods and other household goods.

However, the membership fee and bulk quantities are an insurmountable hurdle for some, causing them to shop elsewhere.

It’s important to remember that no store is perfect for every family, so it’s good to know that there are other alternatives to Costco for shoppers looking to cut grocery costs.

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Author Details

Jenni Sisson Jenni Sisson is a freelance writer and editor who focuses on personal finance, real estate, and entrepreneurship. She has been published in Business Insider and The Ways to Wealth. In addition to writing, Jenni hosts the Mama's Money Map podcast to help fellow stay-at-home moms on their journey to financial freedom.

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