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Why High Earners Are Ditching Big Name Banks (And You Should Too)

Smarter alternatives are helping wealthy people grow savings and cut costs.

By Adam Palasciano

Edited by Chris Kissell

Updated Sept. 2, 2025

Choosing big-name banks often comes with low returns and high fees, which quietly drain your earnings. Switching to smarter alternatives can improve your financial fitness.

Here are some key reasons why high earners and other savvy savers are moving away from traditional banks, and what you might consider instead.

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Big banks offer tiny interest rates

Big-name banks are notorious for paying negligible interest on savings. Right now, these institutions often pay out rates at or below an annual percentage yield (APY) of 0.10%.

Meanwhile, online alternatives are offering rates as high as 4.00% APY in some cases. That means you can earn up to 40 times more on your money. Such a dramatic difference compounds over time, especially on the larger balances common among high earners.

Keeping cash in low-yield accounts means missing out on passive earnings that can grow significantly with even modest rate boosts. It's simple: The more interest your money earns, the more effortlessly your stash of cash grows.

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Big banks often charge high fees

Top-tier banks Chase and Wells Fargo each collected $1 billion annually in overdraft charges last year, according to the National Consumer Law Center.

Such costs can severely erode your cash without you noticing, especially if you make frequent transactions and don't keep an eye on your balance. Even minor overdrafts can cost you hundreds of dollars per year.

Large monthly "maintenance" fees on accounts are also common at bigger banks. High earners know they can better preserve growth and get ahead financially by avoiding these fee traps.

Online banks often offer better rates and lower fees

Online banks and tech firms known as "neobanks" typically offer significantly higher savings and checking yields and far lower — or even nonexistent — fees compared to large brick-and-mortar competitors.

These online platforms use reduced overhead to pass on cost savings to customers in the form of better rates and transparent fee structures.

Switching to an online bank can mean earning more while paying less in hidden expenses. It's a reminder that in today's world, convenience and performance don't have to be mutually exclusive.

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Security and innovation may lag at big banks

Big banks bogged down in legacy systems may be slower than nimble digital competitors to adopt cutting-edge security technology and modern user experiences.

Smaller or online banks often lead in deploying functions such as real-time fraud alerts and biometric access. If your main bank lags in these innovations, you might face higher risks or inefficiencies in managing your money.

Other banks might offer better or faster service

Many online banking institutions offer faster and more accessible customer support compared to traditional big banks. Such platforms often enable you to manage your finances digitally, eliminating the need to wait in line or schedule appointments.

In addition, guidance on money topics and financial planning that can help you build wealth is often just a click away.

Credit unions and community banks offer real value

Alternative financial institutions, such as smaller credit unions and local community banks, may provide financial benefits that national banks don't.

Credit unions, in particular, operate on a not-for-profit model, meaning that profits are reinvested into member services rather than distributed to shareholders.

Eligibility to join a credit union may depend on factors such as where you live or work, or organizations to which you belong. But once you qualify, you can access better loan rates and tailored financial solutions.

For high earners, these types of institutions may offer both monetary advantages and more personalized support compared to big banks.

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Bottom line

Big-name banks tend to offer low returns, high fees, and outdated services. That is why many high earners avoid them.

Better alternatives, such as credit unions and online banks, can potentially help you make extra money and keep more cash in your wallet. While convenience is valuable, aligning your banking with performance can yield significant benefits in the long run.

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