The 1960s were a time of seriously low-tech toys compared to what kids have now, but the decade still produced iconic action figures and special edition games that are now highly coveted by collectors. Digging through your old box of toys can be a great way to make extra money on the side.
Here are 10 classic toys from the 1960s that are worth quite a bit of money today.
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Original Hot Wheels Redlines
Any original Hot Wheels cars from the early production years (1968, 1969) have the distinct "red lines" around the wheels. These toys can fetch anywhere from $100 to $400 on auction sites like eBat, with super rare editions like the 1968 Volkswagen Custom selling for over $1,500.
Early 1960s Barbie dolls
The original Barbie debuted in 1959, making early 1960s dolls from the brand's formative years especially valuable in mint condition. Limited-edition Barbies from the early 60s can go for more than $8,900 at auction, depending on the variant.
1966 Batman & Justice League of America play set
One of the first superhero playsets to include multiple heroes, the 1966 Justice League variant is highly coveted by collectors. The whole set, including figurines of Batman, Robin, Aquaman, Superman, Wonder Woman, and The Flash, can go for upwards of $15,000 in mint condition.
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The Beatles Yellow Submarine Corgi die-cast model (1968)
As the biggest band in the history of music, The Beatles had plenty of merchandise flood the market during their heyday. Still, a rare die-cast model of the "Yellow Submarine" from the animated film of the same name, manufactured by Corgi Toys, can fetch well over $1,000 at auction now.
Tin Toy Robots (Horikawa, Masudaya, Yonezawa)
These battery-operated tin robots from Japan are still a hot commodity on auction sites. The robots come in distinct toy boxes featuring otherworldly artwork, which is part of the appeal as well.
A robot in mint condition with the box still in pretty good shape can fetch well over $200 on auction sites.
Tonka Tow Trucks
Known for their durability and rugged, all-steel construction, a Tonka tow truck from the 1960s is a collector's dream. These trucks had working tow hooks and winches, a striking bit of realism for a children's toy.
A truck with minimal rust and a box in good condition can fetch over $3,000 on auction sites.
Mr. Potato Head
The iconic toy started out as just a bunch of plastic pieces you would stick on an actual potato. In the 1960s, Hasbro decided to include a plastic potato in the kit, making any vintage kits from that decade worth quite a lot.
There were plenty of special edition releases during the 60s, with some of them going for up to $400 to $600 at auction.
Rock 'Em Sock 'Em Robots
One of the most recognizable children's toys, Rock 'Em Sock 'Em Robots, debuted in the U.S. in 1964. Anything from that original era is considered quite valuable if it's in mint condition.
A complete kit with a box in decent shape can go for over $300 on auction sites.
Original "Dam" Troll dolls
Original Troll Dolls by the Danish Dam Things company are extremely valuable now. Due to copyright issues, many knockoff trolls were created around that time, making the original Dam extra special.
Look for the Wishnik branding for U.S. Dam trolls. A vintage 1960s troll doll sold in August of 2024 for $875 on eBay, so these little toys command top dollar.
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Chatty Cathy Dolls
These beloved toys can go for high prices on auction sites, depending on their condition and overall rarity. While many of these dolls were made in the 1960s, some were produced in very limited quantities, making them highly coveted by collectors.
A doll in good condition can easily sell for over $400.
Bottom line
The 1960s produced some of the most iconic toys of all time, many of which are now prized collectibles worth hundreds or even thousands of dollars. From the first Hot Wheels cars and Barbie dolls, to early superhero playsets and tin toy robots, these nostalgic treasures remind us of a simpler, more imaginative era in toy history.
And this desire for vintage toys is only going to grow. The entire secondhand collectible market was worth approximately $142.5 billion in 2024 and is forecasted to grow to $248.9 billion by 2034. So hold onto those favorite childhood memories and keep them stored in a safe spot — they can be a great way to supplement your income later on as their value grows.
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