Saving & Spending Budgeting & Expenses

Goalry Review [2024]:The Virtual Financial Planning Mall

Head to the mall and shop for better financial health with the planning app Goalry.

Updated Dec. 17, 2024
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Goalry

Goalry

OUR VIEW

Goalry is a little-known financial planning app — it currently only has three reviews on the App Store. But what it lacks in users, it more than makes up for in features. You can set savings, debt payoff, and even retirement goals to get your finances on the right track.

There’s even an entire marketplace where you can shop and compare different loan products, making it easy to secure more funding. That said, when I clicked through to see what credit cards were on offer, there was only one option. And the mortgage loan page didn’t even load.

In my opinion, this platform is still rough around the edges, but it has a lot of promise for people who want to gamify their finances.

Pros

Makes planning your finances more exciting
Financial strength summary rates your overall financial picture
Eight “stores” help you keep your goals separate

Cons

Can’t connect accounts without a paid plan
Some loan features don’t load or only have one option
All of the stores can be overwhelming for beginners to financial planning
How we evaluate products

What is Goalry?

Goalry is a financial services company seeking to revolutionize financial management with an intuitive and game-like design. Anyone can easily manage their finances — including retirement, short-term goals, and paying off debt — and improve their financial literacy with a library of articles and videos.

Founded in 2016 by Ethan Taub, Goalry, Inc. is headquartered in Newport Beach, CA, and is quickly gaining a reputation as one of the top financial planning platforms today. The company believes in providing financial services to everyone in an intuitive and user-friendly way.

Who is Goalry best for?

  • Users motivated by the gamification of finances
  • Early adopters looking to try the first version of the product
  • Users who want to see and manage their full financial picture in one place

Goalry's offerings can be helpful for anyone who wants to organize and stay on track with their financial goals. The service uses a simple goal-setting method that allows you to visualize your progress and stay on track with the big-picture goals that matter most to you.

For example, when you need to consolidate your debt into one simple payment, the Debtry store can help. And if you want to invest in a new business or save up for a house, the Wealthry store can give you the advice and tools you need to make sound financial decisions.

The gamification of your finances is fun, especially if you’re someone who loves shopping or playing mobile games. The whole interface looks like a world you have to conquer level by level.

And since Goalry is still new to the market, there’s a chance for early adopters to help shape the face of the product.

Who should consider a Goalry alternative?

Despite its cute and friendly interface, Goalry can be a bit overwhelming for someone just starting to organize their finances. For these users, standalone budgeting apps and software could be a better choice.

Also, even though Goalry is live, in some ways, it still feels like a beta version. Three of the stores are marked as “coming soon” and not accessible in the shopping mall. There are also little to no user reviews online. Goalry might not be for you if you prefer a user-tested and approved platform.

How does Goalry work?

Goalry is a web-based platform configured to look like a shopping mall map. The Money Mall is a one-stop financial outlet that houses the resources, services, and tools to help you reach your financial goals.

Dashboard

The fourth floor of Goalry’s Money Mall houses the Dashboard, which is a 3D map of the Money Mall and has information on how to navigate the platform.

Goalry Dashboard

Finance education

The second floor of the Money Mall is devoted to financial education. You can browse through 2,000 published articles and 400 videos to learn how to manage your money.

Goalry Finance Education

Social community

The first floor of the Money Mall community is dedicated to like-minded people working toward financial goals. You can connect with other users by posting on the platform’s private social media network to share your financial journey and stay accountable.

Courtesy of Goalry Goalry social community

Goals

Goalry’s Goals tab allows you to see any of the financial goals you set in other stores on one page. View your savings goals for trips and high-ticket items, or see how far you’ve gotten on paying down each of your credit cards. You can even set new goals straight from the Goals tab rather than visiting a specific store first.

Courtesy of Goalry Goalry goals

Here are a few goals Goalry has already set up for new users:

Savings goals Debt payoff goals Retirement goals
New car Credit card debt Retirement age
College Student loans Retirement amount
Emergency fund Auto insurance Wealth building
Manage taxes Travel insurance

Finance stores

The entire third floor of the Goalry Mall is devoted to finance stores. There are 8 different stores on the floor, each specializing in a particular type of financial goal. These include a savings store, an investment store, a debt reduction store, a wealth-building store, and more.

We go into more detail about each store below.

How Goalry finance stores work

Goalry offers a number of “stores” or financial tools to help you take control of these major financial areas in your life.

Courtesy of Goalry Goalry dashboard

Billry store

With Billry, you can receive and pay your personal bills, like utilities and credit cards, in one place to help you prioritize your bills. Billry also lets you connect to multiple financial accounts so you can track all of your finances within the platform.

Budgetry store

Create a budget in minutes and get insights into your spending habits month after month. This tool helps you create a spending plan that you can stick to and make better financial decisions for your future.

Cashry store

Cashry is where all of your incoming and outgoing cash flows are automatically recorded so that you always know exactly how much money is available in your connected accounts.

Debtry store

Debtry lets you create a debt reduction plan, track your progress, and get tips and advice from financial experts.

Insurry store

Whether you're looking for car insurance, life insurance, or health insurance, Insurry can help you compare insurance and find the best coverage at the most competitive prices.

Loanry store

Loanry will connect you with the best lenders and help you find ones with competitive rates and terms that align with your financial goals.

Taxry store

Taxry provides a number of tools to help you with your taxes. These include a number of tax calculators and a list of tax preparation software and firms you can filter and sort based on your needs.

Wealthry store

Whether you need a tool for managing your finances, comparing investment accounts, or finding an advisor who can help you manage your portfolio, Wealthry offers multiple resources for all things investing.

Goalry plans and pricing

There are three different membership plans to choose from: Basic, Premium, and Annual. You can only use the free Basic plan until you add a bank account. This activates your 7-day free trial of Premium, after which you will need to pay.

Membership Price Features
Basic $0 Access to social community and partner deals
Premium $14.95 per month Everything in Basic, plus access to financial and goal tools, financial scoring, and personalized finance insights
Annual $179.40 per year Everything in Premium but with annual pricing

Bottom line

Goalry is intended to reduce the burden and stress of having to manage your financial goals in multiple places. Taking advantage of the platform’s resources could help you achieve your money goals more easily.

Having a system in place for monitoring your financial progress can help you stay motivated, focused, and on track. Sign up for Goalry or look through these money-saving apps to find a tool to help you achieve your financial goals today.

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