Buying American-made products is a meaningful way to support local jobs and industries, but for many consumers, the higher price tags can make it feel like a luxury they can't afford. While the desire to back homegrown businesses is on the rise, financial constraints often leave people torn between their values and their budgets.
The good news is that it is possible to shop American without overspending. Here are 10 shopping hacks that allow you to support products produced in this country, sometimes without even having to spend any money at all.
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1. Promote American-made brands on social media
One of the easiest and most cost-effective ways to support your favorite American-made brands is to simply share information about the company and its products on social media. Share the company's posts and add your review to increase visibility and encourage others to support shopping locally.
2. Tell your friends about products you love
Word of mouth is a great way to give exposure to these businesses without incurring any costs.
People are often hesitant to make large purchases, and American-made products typically cost more than similar products made overseas. When you find a high-quality, American-made product that's worth the money, spread the word to all your friends.
3. Leave an online review
According to a study by BrightLocal, 98% of customers read reviews before making a purchase. If you like a product, leaving a review can have a lasting impact on a small business.
Your review not only helps potential customers make informed purchasing decisions but also enables the company to continue selling American-made products.
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4. Buy during sales or off-season
Many companies offer sales throughout the year as a way to clear out inventory and encourage shopping during peak holiday seasons.
If you want to support American-made businesses but it isn't always in your budget, taking advantage of discounts or sales is a great way to save money while still supporting local, American-made brands.
5. Opt for durable, long-lasting products
There is a saying, "buy it nice or buy it twice," which points to the fact that sometimes it's worth spending more money on a better quality product.
When shopping, invest in higher-quality American-made goods that will last longer, saving money in the long run. Read reviews and look for companies that offer warranties to ensure you are getting a quality product.
6. Support local artisans and small businesses
Shopping at locally owned businesses is one of the best ways to support your local economy. When you shop local, about 67 cents of every dollar spent stays in the community versus just 43 cents when you shop at a chain store. Making the switch can be as easy as getting your coffee from a local barista instead of ordering it from the drive-thru at Starbucks.
7. Advocate for policies that support U.S. manufacturing
Participating in local or national discussions about promoting domestic production is a great way to support American-made businesses.
Attending a city council meeting is a good first step in understanding the policies and community initiatives happening in your city and state. Exercise your voting rights to support candidates who advocate and support U.S. manufacturing.
8. Buy produce from farmers' markets
Approximately 60% of the fruit and 40% of the vegetables consumed in the United States are imported. You can support local farms by buying your fresh produce from their stands at a farmers' market.
Often, these fruits and vegetables taste better because the travel distance from farm to table is a matter of a few miles, rather than states or countries away.
9. Re-evaluate your spending habits
Between social media and America's capitalistic model, the drive to have the next best thing can be hard to ignore. Rather than buying something just because it's cheap or trendy, consider being more intentional with your money.
If you shift your spending habits to only buying what you need or replacing old items, rather than for entertainment, you may find it easier to afford high-quality American-made products.
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10. Purchase a meat share
Buying meat from a local farmer or butcher is a great way to support local, American products without overspending. Local butchers and farmers often allow you to purchase a meat share, where you can buy a portion of the meat from an animal.
There is a set price per pound, meaning you get more expensive cuts for less by agreeing to buy in bulk. It's a great way to stock your freezer without breaking the bank.
Bottom line
Supporting American-made products doesn't have to mean blowing your budget. With a mindful approach, it's possible to make choices that reflect your values while still staying on track financially.
Ultimately, making thoughtful choices enables you to support local businesses and keep more money in your wallet.
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